{"id":38440,"date":"2026-01-19T10:40:34","date_gmt":"2026-01-19T10:40:34","guid":{"rendered":"https:\/\/conseil-concurrence.preprod.io\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-la-prise-du-controle-conjoint-par-la-societe-ademana-holding-ltd-de-la-societe-may-2\/"},"modified":"2026-01-21T16:49:25","modified_gmt":"2026-01-21T16:49:25","slug":"statement-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-takeover-by-the-company-ademana-holding-ltd-of-the-company-maymana-traiteur-sa-alongside-t","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/statement-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-takeover-by-the-company-ademana-holding-ltd-of-the-company-maymana-traiteur-sa-alongside-t\/","title":{"rendered":"Statement from the Competition Council regarding the economic concentration project concerning the joint takeover by the company &#8216;Ademana Holding Ltd&#8217; of the company &#8216;Maymana Traiteur SA&#8217;, alongside the Benchakroun family, historical shareholders"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#8216;summary of the transaction&#8217; below, containing the information provided by the parties.<\/p>\n<p>This information has been prepared by the notifying parties, who are solely responsible for it. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed transaction.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups involved:<\/strong><\/p>\n<ul>\n<li><strong>The acquirer<\/strong>: &#8220;Ademana Holding Ltd&#8221;;<\/li>\n<li><strong>The target<\/strong>: &#8220;Maymana Caterer SA&#8221;.<\/li>\n<\/ul>\n<p><strong>Nature of the operation:<\/strong><\/p>\n<ul>\n<li>Joint control acquisition.<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned:<\/strong><\/p>\n<ul>\n<li>The premium food retail sector and high-end catering.<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their comments:<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this announcement, i.e., January 29, 2026.<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council has received notification of a project for an economic concentration operation concerning the joint control acquisition by the company &#8220;Ademana Holding Ltd&#8221;, directly or indirectly through a dedicated investment vehicle, of the company &#8220;Maymana Caterer SA&#8221;, alongside the historical shareholders, namely the BENCHAKROUN family, through the acquisition of 50% of the share capital and the related voting rights. Ademana Holding Ltd belongs to the Adenia group.Adenia Holding Ltd is a pan-African private equity group committed to investing responsibly and sustainably on the African continent, providing financial support and guidance to the management teams of its investee companies. Adenia Holding Ltd intends to carry out the transaction either directly or indirectly through a dedicated investment vehicle. Maymana Traiteur S.A. is a Moroccan joint stock company with a share capital of 17,918,800 dirhams, headquartered in Rabat at 248, Avenue Mohamed VI Souissi, registered with the Rabat Trade Register under number 52299. The company operates in the premium food retail sector and high-end catering.<\/p>\n<p style=\"text-align: right;\">Done in Rabat on January 19, 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#8216;summary of the operation&#8217; below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible for it. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-38440","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Statement from the Competition Council regarding the economic concentration project concerning the joint takeover by the company &#039;Ademana Holding Ltd&#039; of the company &#039;Maymana Traiteur SA&#039;, alongside the Benchakroun family, historical shareholders - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/statement-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-takeover-by-the-company-ademana-holding-ltd-of-the-company-maymana-traiteur-sa-alongside-t\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statement from the Competition Council regarding the economic concentration project concerning the joint takeover by the company &#039;Ademana Holding Ltd&#039; of the company &#039;Maymana Traiteur SA&#039;, alongside the Benchakroun family, historical shareholders - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#039;summary of the operation&#039; below, containing the information provided by the parties. 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