{"id":38473,"date":"2026-01-08T11:54:53","date_gmt":"2026-01-08T11:54:53","guid":{"rendered":"https:\/\/conseil-concurrence.preprod.io\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-la-prise-du-controle-exclusif-par-la-societe-adam-foods-s-l-u-de-la-societe-bisc-2\/"},"modified":"2026-01-21T14:36:27","modified_gmt":"2026-01-21T14:36:27","slug":"press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-exclusive-takeover-by-the-company-adam-foods-s-l-u-of-the-company-biscoland-biscuit-factor","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-exclusive-takeover-by-the-company-adam-foods-s-l-u-of-the-company-biscoland-biscuit-factor\/","title":{"rendered":"Press Release from the Competition Council regarding the economic concentration project concerning the exclusive takeover by the company &#8216;Adam Foods, S.L.U&#8217;, of the company &#8216;Biscoland &#8211; Biscuit Factory, Confectionery &#038; Chocolate Factory SA&#8217;, through the acquisition of 100% of its share capital and related voting rights"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition as amended and supplemented and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#8216;operation summary&#8217; below, containing the information provided by the parties.<\/p>\n<p>This information has been prepared by the notifying party, which is solely responsible. Inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented.<\/p>\n<p><strong>Companies and groups concerned:<\/strong><\/p>\n<ul>\n<li><strong>The acquirer<\/strong>: &#8216;Adam Foods, S.L.U&#8217;;<\/li>\n<li><strong>The target<\/strong>: &#8216;Biscoland &#8211; Biscuit Factory, Confectionery &#038; Chocolate Factory SA&#8217;;<\/li>\n<\/ul>\n<p><strong>Nature of the operation<\/strong><\/p>\n<ul>\n<li>Exclusive takeover.<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned<\/strong><\/p>\n<ul>\n<li>Market for the production and marketing of food products.<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their observations<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this press release, i.e. January 19, 2026<em>.<\/em><\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council has received notification of an economic concentration project concerning the exclusive takeover by the company &#8216;Adam Foods, S.L.U&#8217;, of the company &#8216;Biscoland &#8211; Biscuit Factory, Confectionery &#038; Chocolate Factory SA&#8217;, through the acquisition of 100% of its share capital and related voting rights.<\/p>\n<p>&#8216;Adam Foods, S.L.U&#8217; is a Spanish single-member limited liability company, registered with the Barcelona Commercial Registry under volume 44596, page 65, sheet B-458499, with its registered office at Travessera de Gracia, 342, 08025 Barcelona (Spain). It is a direct subsidiary of the company &#8216;Ventres UNO S.L&#8217; and specializes in the production and marketing of food products.<\/p>\n<p>&#8216;Biscoland &#8211; Biscuit Factory, Confectionery &#038; Chocolate Factory SA&#8217; is a Moroccan public limited company, registered with the Casablanca Commercial Registry under number 429397, with its registered office at Douar Lagouassem, Bouskoura Commune, Property Known as Belhaj 9, Nouaceur Province, Casablanca. It is a subsidiary of the company &#8216;HOLMARCOM&#8217; and specializes in the production and marketing of food products.<\/p>\n<p style=\"text-align: right;\">Done in Rabat, January 8, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition as amended and supplemented and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#8216;operation summary&#8217; below, containing the information provided by the parties. This information has been prepared by the notifying party, which is solely responsible. Inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Companies and groups concerned: The acquirer: &#8216;Adam Foods, S.L.U&#8217;; The target: &#8216;Biscoland &#8211; Biscuit Factory, Confectionery &#038; Chocolate Factory SA&#8217;; Nature of the operation Exclusive takeover. Economic sectors concerned Market for the production and marketing of food products. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. January 19, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration project concerning the exclusive takeover by the company &#8216;Adam Foods, S.L.U&#8217;, of the company &#8216;Biscoland &#8211; Biscuit Factory, Confectionery &#038; Chocolate Factory SA&#8217;, through the acquisition of 100% of its share capital and related voting rights. &#8216;Adam Foods, S.L.U&#8217; is a Spanish single-member limited liability company, registered with the Barcelona Commercial Registry under volume 44596, page 65, sheet B-458499, with its registered office at Travessera de Gracia, 342, 08025 Barcelona (Spain). It is a direct subsidiary of the company &#8216;Ventres UNO S.L&#8217; and specializes in the production and marketing of food products. &#8216;Biscoland &#8211; Biscuit Factory, Confectionery &#038; Chocolate Factory SA&#8217; is a Moroccan public limited company, registered with the Casablanca Commercial Registry under number 429397, with its registered office at Douar Lagouassem, Bouskoura Commune, Property Known as Belhaj 9, Nouaceur Province, Casablanca. It is a subsidiary of the company &#8216;HOLMARCOM&#8217; and specializes in the production and marketing of food products. Done in Rabat, January 8, 2026.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-38473","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press Release from the Competition Council regarding the economic concentration project concerning the exclusive takeover by the company &#039;Adam Foods, S.L.U&#039;, of the company &#039;Biscoland - Biscuit Factory, Confectionery &amp; Chocolate Factory SA&#039;, through the acquisition of 100% of its share capital and related voting rights - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-exclusive-takeover-by-the-company-adam-foods-s-l-u-of-the-company-biscoland-biscuit-factor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release from the Competition Council regarding the economic concentration project concerning the exclusive takeover by the company &#039;Adam Foods, S.L.U&#039;, of the company &#039;Biscoland - Biscuit Factory, Confectionery &amp; Chocolate Factory SA&#039;, through the acquisition of 100% of its share capital and related voting rights - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition as amended and supplemented and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#039;operation summary&#039; below, containing the information provided by the parties. This information has been prepared by the notifying party, which is solely responsible. Inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#039;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Companies and groups concerned: The acquirer: &#039;Adam Foods, S.L.U&#039;; The target: &#039;Biscoland - Biscuit Factory, Confectionery &amp; Chocolate Factory SA&#039;; Nature of the operation Exclusive takeover. Economic sectors concerned Market for the production and marketing of food products. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. January 19, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration project concerning the exclusive takeover by the company &#039;Adam Foods, S.L.U&#039;, of the company &#039;Biscoland - Biscuit Factory, Confectionery &amp; Chocolate Factory SA&#039;, through the acquisition of 100% of its share capital and related voting rights. &#039;Adam Foods, S.L.U&#039; is a Spanish single-member limited liability company, registered with the Barcelona Commercial Registry under volume 44596, page 65, sheet B-458499, with its registered office at Travessera de Gracia, 342, 08025 Barcelona (Spain). 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