{"id":38999,"date":"2025-10-02T12:16:53","date_gmt":"2025-10-02T12:16:53","guid":{"rendered":"https:\/\/conseil-concurrence.preprod.io\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-lacquisition-par-la-societe-platinum-equity-group-du-controle-exclusif-de-la-soc-2\/"},"modified":"2026-02-04T15:38:37","modified_gmt":"2026-02-04T15:38:37","slug":"press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-platinum-equity-group-of-the-exclusive-control-of-the-company-play","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-platinum-equity-group-of-the-exclusive-control-of-the-company-play\/","title":{"rendered":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company &#8216;Platinum Equity Group&#8217; of the exclusive control of the company &#8216;Play Holdings Inc&#8217; and its subsidiaries"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#8216;summary of the transaction&#8217; below, containing the information provided by the parties.<\/p>\n<p>This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed transaction.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups concerned:<\/strong><\/p>\n<ul>\n<li><strong>The acquirer<\/strong>: &#8216;Platinum Equity Group&#8217;;<\/li>\n<li><strong>The target<\/strong>: &#8216;Play Holdings Inc&#8217; and its subsidiaries.<\/li>\n<\/ul>\n<p><strong>Nature of the transaction<\/strong><\/p>\n<ul>\n<li>Acquisition of exclusive control.<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned:<\/strong><\/p>\n<ul>\n<li>Leisure and outdoor equipment market.<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their observations:<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this press release, i.e., October 13, 2025.<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council has received notification of an economic concentration operation concerning the acquisition of exclusive control by the company &#8216;Platinum Equity Group&#8217; indirectly through &#8216;Advance Acquisition Corporation&#8217; of the exclusive control of the company &#8216;Play Holdings Inc&#8217; and its subsidiaries.<\/p>\n<p>&#8216;Platinum Equity Group&#8217; is a US private equity investment company headquartered in Beverly Hills, California. &#8216;Platinum Equity Group&#8217; includes all entities that are directly or indirectly managed and\/or advised (including through intermediaries and funds) by &#8216;Platinum Equity Advisors, LLC,&#8217; whose ultimate control is exercised by &#8216;Platinum Equity, LLC.&#8217; &#8216;Platinum Equity, LLC&#8217; is a limited liability company incorporated in the state of Delaware, USA. &#8216;Platinum Equity Group&#8217; specializes in merging, acquiring, and operating companies that provide services and solutions to clients active in various sectors, including information technology, telecommunications, logistics, metallurgy, industry, and distribution. &#8216;Platinum Equity Group&#8217; generally undertakes operational restructuring of the companies it acquires, focusing on improving operational performance and reorienting activities to meet customer expectations in evolving markets.<\/p>\n<p>&#8216;Play Holdings Inc.&#8217; is a corporation under the laws of the state of Delaware with its headquarters located at c\/o Littlejohn Fund V, LP, 8 Sound Shore Drive, Suite 303, Greenwich, CT 06830, United States and registered in the United States under number 5740345. The company operates in the leisure and outdoor equipment market.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Done in Rabat, October 2, 2025<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#8216;summary of the transaction&#8217; below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed transaction. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The acquirer: &#8216;Platinum Equity Group&#8217;; The target: &#8216;Play Holdings Inc&#8217; and its subsidiaries. Nature of the transaction Acquisition of exclusive control. Economic sectors concerned: Leisure and outdoor equipment market. Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e., October 13, 2025. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration operation concerning the acquisition of exclusive control by the company &#8216;Platinum Equity Group&#8217; indirectly through &#8216;Advance Acquisition Corporation&#8217; of the exclusive control of the company &#8216;Play Holdings Inc&#8217; and its subsidiaries. &#8216;Platinum Equity Group&#8217; is a US private equity investment company headquartered in Beverly Hills, California. &#8216;Platinum Equity Group&#8217; includes all entities that are directly or indirectly managed and\/or advised (including through intermediaries and funds) by &#8216;Platinum Equity Advisors, LLC,&#8217; whose ultimate control is exercised by &#8216;Platinum Equity, LLC.&#8217; &#8216;Platinum Equity, LLC&#8217; is a limited liability company incorporated in the state of Delaware, USA. &#8216;Platinum Equity Group&#8217; specializes in merging, acquiring, and operating companies that provide services and solutions to clients active in various sectors, including information technology, telecommunications, logistics, metallurgy, industry, and distribution. &#8216;Platinum Equity Group&#8217; generally undertakes operational restructuring of the companies it acquires, focusing on improving operational performance and reorienting activities to meet customer expectations in evolving markets. &#8216;Play Holdings Inc.&#8217; is a corporation under the laws of the state of Delaware with its headquarters located at c\/o Littlejohn Fund V, LP, 8 Sound Shore Drive, Suite 303, Greenwich, CT 06830, United States and registered in the United States under number 5740345. The company operates in the leisure and outdoor equipment market. &nbsp; Done in Rabat, October 2, 2025<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-38999","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company &#039;Platinum Equity Group&#039; of the exclusive control of the company &#039;Play Holdings Inc&#039; and its subsidiaries - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-platinum-equity-group-of-the-exclusive-control-of-the-company-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company &#039;Platinum Equity Group&#039; of the exclusive control of the company &#039;Play Holdings Inc&#039; and its subsidiaries - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the &#8216;summary of the transaction&#8217; below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed transaction. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The acquirer: &#8216;Platinum Equity Group&#8217;; The target: &#8216;Play Holdings Inc&#8217; and its subsidiaries. Nature of the transaction Acquisition of exclusive control. Economic sectors concerned: Leisure and outdoor equipment market. Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e., October 13, 2025. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration operation concerning the acquisition of exclusive control by the company &#8216;Platinum Equity Group&#8217; indirectly through &#8216;Advance Acquisition Corporation&#8217; of the exclusive control of the company &#8216;Play Holdings Inc&#8217; and its subsidiaries. &#8216;Platinum Equity Group&#8217; is a US private equity investment company headquartered in Beverly Hills, California. &#8216;Platinum Equity Group&#8217; includes all entities that are directly or indirectly managed and\/or advised (including through intermediaries and funds) by &#8216;Platinum Equity Advisors, LLC,&#8217; whose ultimate control is exercised by &#8216;Platinum Equity, LLC.&#8217; &#8216;Platinum Equity, LLC&#8217; is a limited liability company incorporated in the state of Delaware, USA. &#8216;Platinum Equity Group&#8217; specializes in merging, acquiring, and operating companies that provide services and solutions to clients active in various sectors, including information technology, telecommunications, logistics, metallurgy, industry, and distribution. &#8216;Platinum Equity Group&#8217; generally undertakes operational restructuring of the companies it acquires, focusing on improving operational performance and reorienting activities to meet customer expectations in evolving markets. &#8216;Play Holdings Inc.&#8217; is a corporation under the laws of the state of Delaware with its headquarters located at c\/o Littlejohn Fund V, LP, 8 Sound Shore Drive, Suite 303, Greenwich, CT 06830, United States and registered in the United States under number 5740345. 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