In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties.<\/p>\n
This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.<\/p>\n
The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n
Names of companies and individuals involved:<\/strong><\/p>\n Nature of the operation<\/strong><\/p>\n Economic sector concerned:<\/strong><\/p>\n Deadline for interested third parties to submit their observations:<\/strong><\/p>\n NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n The Competition Council received notification of an economic concentration operation concerning the acquisition of exclusive control by \u201cMars Incorporated\u201d (Mars) of the company \u201cKellanova\u201d, through its subsidiary \u201cAcquiror 10VB8 LLC\u201d which will acquire the entire issued share capital of the target.<\/p>\n \u201cMars\u201d is an international family-owned company that provides confectionery, food products, pet food, and animal care services. \u201cMars\u201d operates in three segments: (i) snacking; (ii) food & nutrition; and (iii) petcare.<\/p>\n \u201cAcquiror 10VB8 LLC\u201d is an investment vehicle exclusively owned by \u201cMars\u201d.<\/p>\n \u201cKellanova\u201d (formerly Kellogg Company) mainly manufactures and markets snacks such as crackers, savory snacks, toaster pastries, granolas, bars, snack bites, as well as ready-to-eat foods including ready-to-eat cereals, frozen waffles, vegetarian foods, and noodles, globally.<\/p>\n <\/p>\n Done in Rabat on December 5, 2024<\/p>\n","protected":false},"excerpt":{"rendered":" In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of companies and individuals involved: The direct acquirer: \u201cAcquiror 10VB8 LLC\u201d; The indirect acquirer: \u201cMars Inc\u201d; The target: \u201cKellanova\u201d. Nature of the operation Exclusive takeover. Economic sector concerned: Sectors of production and marketing of confectionery, chocolate, and snack bars. Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e. December 19, 2024 NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration operation concerning the acquisition of exclusive control by \u201cMars Incorporated\u201d (Mars) of the company \u201cKellanova\u201d, through its subsidiary \u201cAcquiror 10VB8 LLC\u201d which will acquire the entire issued share capital of the target. \u201cMars\u201d is an international family-owned company that provides confectionery, food products, pet food, and animal care services. \u201cMars\u201d operates in three segments: (i) snacking; (ii) food & nutrition; and (iii) petcare. \u201cAcquiror 10VB8 LLC\u201d is an investment vehicle exclusively owned by \u201cMars\u201d. \u201cKellanova\u201d (formerly Kellogg Company) mainly manufactures and markets snacks such as crackers, savory snacks, toaster pastries, granolas, bars, snack bites, as well as ready-to-eat foods including ready-to-eat cereals, frozen waffles, vegetarian foods, and noodles, globally. Done in Rabat on December 5, 2024<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-40294","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\n\n
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