{"id":41644,"date":"2024-01-18T11:36:43","date_gmt":"2024-01-18T11:36:43","guid":{"rendered":"https:\/\/conseil-concurrence.preprod.io\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-la-prise-du-controle-exclusif-de-jeesr-industries-sarl-par-ecp-maroc-sarl-au-2\/"},"modified":"2026-02-06T14:30:56","modified_gmt":"2026-02-06T14:30:56","slug":"press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-of-exclusive-control-of-jeesr-industries-sarl-by-ecp-maroc","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-of-exclusive-control-of-jeesr-industries-sarl-by-ecp-maroc\/","title":{"rendered":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition of exclusive control of \u201cJeesr Industries SARL\u201d by \u201cECP Maroc SARL AU\u201d, a subsidiary of the \u201cEczac\u0131ba\u015f\u0131\u201d Group, through the acquisition of 100% of its share capital and associated voting rights"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties.<\/p>\n<p>This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups concerned:<\/strong><\/p>\n<ul>\n<li><strong>The acquirer:<\/strong> \u201cECP Maroc SARL AU\u201d, a subsidiary of the \u201cEczac\u0131ba\u015f\u0131\u201d Group;<\/li>\n<li><strong>The target:<\/strong> \u201cJeesr Industries SARL\u201d.<\/li>\n<\/ul>\n<p><strong>Nature of the operation<\/strong><\/p>\n<ul>\n<li>Acquisition of exclusive control<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned<\/strong><\/p>\n<ul>\n<li>Manufacture and supply of semi-finished tissue paper rolls and hygiene products based on tissue paper.<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their observations<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this press release, i.e. January 29, 2024<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council received a notification according to which \u201cECP Maroc SARL AU\u201d (\u201cECP Maroc\u201d), a subsidiary of the \u201cEczac\u0131ba\u015f\u0131 Group\u201d (\u201cEczac\u0131ba\u015f\u0131\u201d), intends to acquire exclusive control of \u201cJeesr Industries SARL\u201d (\u201cJeesr\u201d) by acquiring 100% of its share capital and associated voting rights.<\/p>\n<p><strong>Eczac\u0131ba\u015f\u0131<\/strong>, headquartered in Turkey, is an industrial group active in a wide range of sectors. The group is divided into four major operational units: (i) construction products; (ii) consumer products; (iii) health products; and (iv) natural resources. The group is mainly active in Turkey. All of Eczac\u0131ba\u015f\u0131&#8217;s activities in Morocco are carried out by its Moroccan subsidiary, ECP Maroc, which manufactures and wholesales hygiene products based on tissue paper in Morocco.<\/p>\n<p><strong>Jeesr<\/strong>, the target, is a Moroccan company. It is a conversion unit specialized in the manufacture and supply of hygiene products based on tissue paper, also known as \u201cpaper converting products\u201d, including facial tissue, toilet paper, paper towels, paper napkins, as well as semi-finished tissue paper rolls also known as \u201cjumbo rolls\u201d. Jeesr operates exclusively in Morocco.<\/p>\n<p style=\"text-align: right;\">Done in Rabat on January 18, 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Names of the companies and groups concerned: The acquirer: \u201cECP Maroc SARL AU\u201d, a subsidiary of the \u201cEczac\u0131ba\u015f\u0131\u201d Group; The target: \u201cJeesr Industries SARL\u201d. Nature of the operation Acquisition of exclusive control Economic sectors concerned Manufacture and supply of semi-finished tissue paper rolls and hygiene products based on tissue paper. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. January 29, 2024 NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received a notification according to which \u201cECP Maroc SARL AU\u201d (\u201cECP Maroc\u201d), a subsidiary of the \u201cEczac\u0131ba\u015f\u0131 Group\u201d (\u201cEczac\u0131ba\u015f\u0131\u201d), intends to acquire exclusive control of \u201cJeesr Industries SARL\u201d (\u201cJeesr\u201d) by acquiring 100% of its share capital and associated voting rights. Eczac\u0131ba\u015f\u0131, headquartered in Turkey, is an industrial group active in a wide range of sectors. The group is divided into four major operational units: (i) construction products; (ii) consumer products; (iii) health products; and (iv) natural resources. The group is mainly active in Turkey. All of Eczac\u0131ba\u015f\u0131&#8217;s activities in Morocco are carried out by its Moroccan subsidiary, ECP Maroc, which manufactures and wholesales hygiene products based on tissue paper in Morocco. Jeesr, the target, is a Moroccan company. It is a conversion unit specialized in the manufacture and supply of hygiene products based on tissue paper, also known as \u201cpaper converting products\u201d, including facial tissue, toilet paper, paper towels, paper napkins, as well as semi-finished tissue paper rolls also known as \u201cjumbo rolls\u201d. Jeesr operates exclusively in Morocco. Done in Rabat on January 18, 2024<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-41644","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release from the Competition Council regarding the economic concentration project concerning the acquisition of exclusive control of \u201cJeesr Industries SARL\u201d by \u201cECP Maroc SARL AU\u201d, a subsidiary of the \u201cEczac\u0131ba\u015f\u0131\u201d Group, through the acquisition of 100% of its share capital and associated voting rights - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-of-exclusive-control-of-jeesr-industries-sarl-by-ecp-maroc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release from the Competition Council regarding the economic concentration project concerning the acquisition of exclusive control of \u201cJeesr Industries SARL\u201d by \u201cECP Maroc SARL AU\u201d, a subsidiary of the \u201cEczac\u0131ba\u015f\u0131\u201d Group, through the acquisition of 100% of its share capital and associated voting rights - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Names of the companies and groups concerned: The acquirer: \u201cECP Maroc SARL AU\u201d, a subsidiary of the \u201cEczac\u0131ba\u015f\u0131\u201d Group; The target: \u201cJeesr Industries SARL\u201d. Nature of the operation Acquisition of exclusive control Economic sectors concerned Manufacture and supply of semi-finished tissue paper rolls and hygiene products based on tissue paper. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. January 29, 2024 NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received a notification according to which \u201cECP Maroc SARL AU\u201d (\u201cECP Maroc\u201d), a subsidiary of the \u201cEczac\u0131ba\u015f\u0131 Group\u201d (\u201cEczac\u0131ba\u015f\u0131\u201d), intends to acquire exclusive control of \u201cJeesr Industries SARL\u201d (\u201cJeesr\u201d) by acquiring 100% of its share capital and associated voting rights. Eczac\u0131ba\u015f\u0131, headquartered in Turkey, is an industrial group active in a wide range of sectors. The group is divided into four major operational units: (i) construction products; (ii) consumer products; (iii) health products; and (iv) natural resources. The group is mainly active in Turkey. All of Eczac\u0131ba\u015f\u0131&#8217;s activities in Morocco are carried out by its Moroccan subsidiary, ECP Maroc, which manufactures and wholesales hygiene products based on tissue paper in Morocco. Jeesr, the target, is a Moroccan company. It is a conversion unit specialized in the manufacture and supply of hygiene products based on tissue paper, also known as \u201cpaper converting products\u201d, including facial tissue, toilet paper, paper towels, paper napkins, as well as semi-finished tissue paper rolls also known as \u201cjumbo rolls\u201d. Jeesr operates exclusively in Morocco. 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Conseil de la concurrence du Maroc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-of-exclusive-control-of-jeesr-industries-sarl-by-ecp-maroc\/","og_locale":"en_US","og_type":"article","og_title":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition of exclusive control of \u201cJeesr Industries SARL\u201d by \u201cECP Maroc SARL AU\u201d, a subsidiary of the \u201cEczac\u0131ba\u015f\u0131\u201d Group, through the acquisition of 100% of its share capital and associated voting rights - Conseil de la concurrence du Maroc","og_description":"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Names of the companies and groups concerned: The acquirer: \u201cECP Maroc SARL AU\u201d, a subsidiary of the \u201cEczac\u0131ba\u015f\u0131\u201d Group; The target: \u201cJeesr Industries SARL\u201d. Nature of the operation Acquisition of exclusive control Economic sectors concerned Manufacture and supply of semi-finished tissue paper rolls and hygiene products based on tissue paper. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. January 29, 2024 NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received a notification according to which \u201cECP Maroc SARL AU\u201d (\u201cECP Maroc\u201d), a subsidiary of the \u201cEczac\u0131ba\u015f\u0131 Group\u201d (\u201cEczac\u0131ba\u015f\u0131\u201d), intends to acquire exclusive control of \u201cJeesr Industries SARL\u201d (\u201cJeesr\u201d) by acquiring 100% of its share capital and associated voting rights. Eczac\u0131ba\u015f\u0131, headquartered in Turkey, is an industrial group active in a wide range of sectors. The group is divided into four major operational units: (i) construction products; (ii) consumer products; (iii) health products; and (iv) natural resources. The group is mainly active in Turkey. All of Eczac\u0131ba\u015f\u0131&#8217;s activities in Morocco are carried out by its Moroccan subsidiary, ECP Maroc, which manufactures and wholesales hygiene products based on tissue paper in Morocco. Jeesr, the target, is a Moroccan company. It is a conversion unit specialized in the manufacture and supply of hygiene products based on tissue paper, also known as \u201cpaper converting products\u201d, including facial tissue, toilet paper, paper towels, paper napkins, as well as semi-finished tissue paper rolls also known as \u201cjumbo rolls\u201d. Jeesr operates exclusively in Morocco. 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