{"id":41722,"date":"2023-12-22T07:57:37","date_gmt":"2023-12-22T07:57:37","guid":{"rendered":"https:\/\/conseil-concurrence.preprod.io\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-la-prise-par-ep-equity-investment-sarl-du-controle-exclusif-de-casino-guichard-pe-2\/"},"modified":"2026-02-06T14:32:44","modified_gmt":"2026-02-06T14:32:44","slug":"press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/","title":{"rendered":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by \u00ab EP Equity Investment S\u00e0rl \u00bb of the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb, through the acquisition of 57% of the share capital and associated voting rights."},"content":{"rendered":"<p>In accordance with Article 13 of Law 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation as amended and supplemented, the Competition Council makes available to the public the \u00ab summary of the transaction \u00bb below, containing the information provided by the parties.<\/p>\n<p>This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed transaction.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups involved:<\/strong><\/p>\n<p>&#8211; <strong>The direct acquirer<\/strong>: \u00ab France Retail Holdings S\u00e0rl \u00bb;<\/p>\n<p>&#8211; <strong>The indirect acquirer<\/strong>:  \u00ab EP Equity Investment S\u00e0rl \u00bb;<\/p>\n<p>&#8211; <strong>The target<\/strong>: \u00ab Casino, Guichard-Perrachon SA \u00bb.<\/p>\n<p><strong>Nature of the transaction<\/strong><\/p>\n<p>&#8211; Exclusive control acquisition.<\/p>\n<p><strong>Economic sectors concerned<\/strong><\/p>\n<p>&#8211; Wholesale market of consumer goods;<\/p>\n<p>&#8211; Retail market of consumer goods.<\/p>\n<p><strong>Deadline for interested third parties to submit their observations<\/strong><\/p>\n<p>&#8211; 10 days from the date of publication of this press release, i.e., January 2, 2024<\/p>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE TRANSACTION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council received a notification whereby \u00ab EP Equity Investment S\u00e0rl \u00bb (\u00ab <strong>EPEI<\/strong> \u00bb), a Luxembourg company controlled by Mr. Daniel K\u0159et\u00ednsk\u00fd, acquires the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb (\u00ab <strong>Casino<\/strong> \u00bb), a French company controlled by Groupe Rallye and ultimately controlled by Mr. Jean Charles Naouri.<\/p>\n<p>The concentration is carried out through an indirect increase in the share capital of EPEI, as the current indirect minority shareholder of Casino, as part of a financial restructuring of Casino&#8217;s existing debt.<\/p>\n<p>The activities of the companies concerned are as follows:<\/p>\n<ol>\n<li><strong>For EPEI:<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Investment in companies active in various fields of activity;<\/li>\n<li>Daniel K\u0159et\u00ednsk\u00fd also controls various entities active in various fields of activity, including energy, media, book publishing, infrastructure, postal and delivery services, e-commerce, wholesale and retail of food products, wholesale and retail of electronic devices and other non-food products, and video games.<\/li>\n<\/ul>\n<ol>\n<li><strong>For Casino:<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Casino&#8217;s activities are focused on retail sales of consumer goods, through hypermarkets, supermarkets, discount stores, and convenience stores located in France, Brazil, and Cameroon, under different banners;<\/li>\n<li>Casino also owns franchised stores in Europe, the French overseas territories, Africa, the Middle East, and the Indian Ocean;<\/li>\n<li>Furthermore, Casino operates in France as an online retailer and operator of the Cdiscount marketplace, focused on electronics and other non-food products.<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Done in Rabat on December 21, 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation as amended and supplemented, the Competition Council makes available to the public the \u00ab summary of the transaction \u00bb below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed transaction. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups involved: &#8211; The direct acquirer: \u00ab France Retail Holdings S\u00e0rl \u00bb; &#8211; The indirect acquirer: \u00ab EP Equity Investment S\u00e0rl \u00bb; &#8211; The target: \u00ab Casino, Guichard-Perrachon SA \u00bb. Nature of the transaction &#8211; Exclusive control acquisition. Economic sectors concerned &#8211; Wholesale market of consumer goods; &#8211; Retail market of consumer goods. Deadline for interested third parties to submit their observations &#8211; 10 days from the date of publication of this press release, i.e., January 2, 2024 NON-CONFIDENTIAL SUMMARY OF THE TRANSACTION PROVIDED BY THE PARTIES The Competition Council received a notification whereby \u00ab EP Equity Investment S\u00e0rl \u00bb (\u00ab EPEI \u00bb), a Luxembourg company controlled by Mr. Daniel K\u0159et\u00ednsk\u00fd, acquires the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb (\u00ab Casino \u00bb), a French company controlled by Groupe Rallye and ultimately controlled by Mr. Jean Charles Naouri. The concentration is carried out through an indirect increase in the share capital of EPEI, as the current indirect minority shareholder of Casino, as part of a financial restructuring of Casino&#8217;s existing debt. The activities of the companies concerned are as follows: For EPEI: Investment in companies active in various fields of activity; Daniel K\u0159et\u00ednsk\u00fd also controls various entities active in various fields of activity, including energy, media, book publishing, infrastructure, postal and delivery services, e-commerce, wholesale and retail of food products, wholesale and retail of electronic devices and other non-food products, and video games. For Casino: Casino&#8217;s activities are focused on retail sales of consumer goods, through hypermarkets, supermarkets, discount stores, and convenience stores located in France, Brazil, and Cameroon, under different banners; Casino also owns franchised stores in Europe, the French overseas territories, Africa, the Middle East, and the Indian Ocean; Furthermore, Casino operates in France as an online retailer and operator of the Cdiscount marketplace, focused on electronics and other non-food products. Done in Rabat on December 21, 2023.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-41722","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release from the Competition Council regarding the economic concentration project concerning the acquisition by \u00ab EP Equity Investment S\u00e0rl \u00bb of the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb, through the acquisition of 57% of the share capital and associated voting rights. - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by \u00ab EP Equity Investment S\u00e0rl \u00bb of the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb, through the acquisition of 57% of the share capital and associated voting rights. - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation as amended and supplemented, the Competition Council makes available to the public the \u00ab summary of the transaction \u00bb below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed transaction. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups involved: &#8211; The direct acquirer: \u00ab France Retail Holdings S\u00e0rl \u00bb; &#8211; The indirect acquirer: \u00ab EP Equity Investment S\u00e0rl \u00bb; &#8211; The target: \u00ab Casino, Guichard-Perrachon SA \u00bb. Nature of the transaction &#8211; Exclusive control acquisition. Economic sectors concerned &#8211; Wholesale market of consumer goods; &#8211; Retail market of consumer goods. Deadline for interested third parties to submit their observations &#8211; 10 days from the date of publication of this press release, i.e., January 2, 2024 NON-CONFIDENTIAL SUMMARY OF THE TRANSACTION PROVIDED BY THE PARTIES The Competition Council received a notification whereby \u00ab EP Equity Investment S\u00e0rl \u00bb (\u00ab EPEI \u00bb), a Luxembourg company controlled by Mr. Daniel K\u0159et\u00ednsk\u00fd, acquires the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb (\u00ab Casino \u00bb), a French company controlled by Groupe Rallye and ultimately controlled by Mr. Jean Charles Naouri. The concentration is carried out through an indirect increase in the share capital of EPEI, as the current indirect minority shareholder of Casino, as part of a financial restructuring of Casino&#8217;s existing debt. The activities of the companies concerned are as follows: For EPEI: Investment in companies active in various fields of activity; Daniel K\u0159et\u00ednsk\u00fd also controls various entities active in various fields of activity, including energy, media, book publishing, infrastructure, postal and delivery services, e-commerce, wholesale and retail of food products, wholesale and retail of electronic devices and other non-food products, and video games. For Casino: Casino&#8217;s activities are focused on retail sales of consumer goods, through hypermarkets, supermarkets, discount stores, and convenience stores located in France, Brazil, and Cameroon, under different banners; Casino also owns franchised stores in Europe, the French overseas territories, Africa, the Middle East, and the Indian Ocean; Furthermore, Casino operates in France as an online retailer and operator of the Cdiscount marketplace, focused on electronics and other non-food products. Done in Rabat on December 21, 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil de la concurrence du Maroc\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-22T07:57:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T14:32:44+00:00\" \/>\n<meta name=\"author\" content=\"Youssef OTMANE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Youssef OTMANE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\\\/\"},\"author\":{\"name\":\"Youssef OTMANE\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/#\\\/schema\\\/person\\\/24b4bd1e24ccf3057c8fcb57662a0b81\"},\"headline\":\"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by \u00ab EP Equity Investment S\u00e0rl \u00bb of the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb, through the acquisition of 57% of the share capital and associated voting rights.\",\"datePublished\":\"2023-12-22T07:57:37+00:00\",\"dateModified\":\"2026-02-06T14:32:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\\\/\"},\"wordCount\":472,\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\\\/\",\"url\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\\\/\",\"name\":\"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by \u00ab EP Equity Investment S\u00e0rl \u00bb of the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb, through the acquisition of 57% of the share capital and associated voting rights. - 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Conseil de la concurrence du Maroc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/","og_locale":"en_US","og_type":"article","og_title":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by \u00ab EP Equity Investment S\u00e0rl \u00bb of the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb, through the acquisition of 57% of the share capital and associated voting rights. - Conseil de la concurrence du Maroc","og_description":"In accordance with Article 13 of Law 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation as amended and supplemented, the Competition Council makes available to the public the \u00ab summary of the transaction \u00bb below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed transaction. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups involved: &#8211; The direct acquirer: \u00ab France Retail Holdings S\u00e0rl \u00bb; &#8211; The indirect acquirer: \u00ab EP Equity Investment S\u00e0rl \u00bb; &#8211; The target: \u00ab Casino, Guichard-Perrachon SA \u00bb. Nature of the transaction &#8211; Exclusive control acquisition. Economic sectors concerned &#8211; Wholesale market of consumer goods; &#8211; Retail market of consumer goods. Deadline for interested third parties to submit their observations &#8211; 10 days from the date of publication of this press release, i.e., January 2, 2024 NON-CONFIDENTIAL SUMMARY OF THE TRANSACTION PROVIDED BY THE PARTIES The Competition Council received a notification whereby \u00ab EP Equity Investment S\u00e0rl \u00bb (\u00ab EPEI \u00bb), a Luxembourg company controlled by Mr. Daniel K\u0159et\u00ednsk\u00fd, acquires the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb (\u00ab Casino \u00bb), a French company controlled by Groupe Rallye and ultimately controlled by Mr. Jean Charles Naouri. The concentration is carried out through an indirect increase in the share capital of EPEI, as the current indirect minority shareholder of Casino, as part of a financial restructuring of Casino&#8217;s existing debt. The activities of the companies concerned are as follows: For EPEI: Investment in companies active in various fields of activity; Daniel K\u0159et\u00ednsk\u00fd also controls various entities active in various fields of activity, including energy, media, book publishing, infrastructure, postal and delivery services, e-commerce, wholesale and retail of food products, wholesale and retail of electronic devices and other non-food products, and video games. For Casino: Casino&#8217;s activities are focused on retail sales of consumer goods, through hypermarkets, supermarkets, discount stores, and convenience stores located in France, Brazil, and Cameroon, under different banners; Casino also owns franchised stores in Europe, the French overseas territories, Africa, the Middle East, and the Indian Ocean; Furthermore, Casino operates in France as an online retailer and operator of the Cdiscount marketplace, focused on electronics and other non-food products. Done in Rabat on December 21, 2023.","og_url":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/","og_site_name":"Conseil de la concurrence du Maroc","article_published_time":"2023-12-22T07:57:37+00:00","article_modified_time":"2026-02-06T14:32:44+00:00","author":"Youssef OTMANE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Youssef OTMANE","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/#article","isPartOf":{"@id":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/"},"author":{"name":"Youssef OTMANE","@id":"https:\/\/conseil-concurrence.ma\/en\/#\/schema\/person\/24b4bd1e24ccf3057c8fcb57662a0b81"},"headline":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by \u00ab EP Equity Investment S\u00e0rl \u00bb of the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb, through the acquisition of 57% of the share capital and associated voting rights.","datePublished":"2023-12-22T07:57:37+00:00","dateModified":"2026-02-06T14:32:44+00:00","mainEntityOfPage":{"@id":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/"},"wordCount":472,"articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/","url":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-ep-equity-investment-sarl-of-the-exclusive-control-of-casino\/","name":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by \u00ab EP Equity Investment S\u00e0rl \u00bb of the exclusive control of \u00ab Casino, Guichard-Perrachon SA \u00bb, through the acquisition of 57% of the share capital and associated voting rights. - 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