{"id":46883,"date":"2026-05-07T14:07:42","date_gmt":"2026-05-07T14:07:42","guid":{"rendered":"https:\/\/conseil-concurrence.preprod.io\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-lacquisition-par-la-societe-pick-albatros-holding-for-financial-investments-s-a-e\/"},"modified":"2026-05-21T14:30:40","modified_gmt":"2026-05-21T14:30:40","slug":"press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/","title":{"rendered":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, its subsidiary the company \u201cLuxor SA\u201d, related to the hotel business"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties.<\/p>\n<p>This information has been prepared by the notifying party, which is solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups concerned:<\/strong><\/p>\n<ul>\n<li><strong>The direct acquirer:<\/strong> the company \u201cAlbatros Prestige Groupe SA\u201d;<\/li>\n<li><strong>The indirect acquirer:<\/strong> the company \u201cPick Albatros Holding for Financial Investments S.A.E.\u201d;<\/li>\n<li><strong>The target assets:<\/strong> The M\u00f6venpick hotel asset, located in Casablanca including the real estate and commercial assets related to it, held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, by its subsidiary \u201cLuxor SA\u201d.<\/li>\n<li><strong>The seller:<\/strong> The company \u201cSanlam Maroc SA\u201d.<\/li>\n<\/ul>\n<p><strong>Nature of the operation<\/strong><\/p>\n<ul>\n<li>Acquisition of asset elements.<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned<\/strong><\/p>\n<ul>\n<li>Hotel sector.<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their observations<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this press release, i.e. May 7, 2026.<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council has received notification of an economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets related to the hotel business held, on the one hand, by the company \u201cSanlam Maroc\u201d and on the other hand, by its subsidiary the company \u201cLuxor SA\u201d.<\/p>\n<p>\u201cPick Albatros Holding for Financial Investments S.A.E.\u201d is a joint-stock company under Egyptian law, with its head office located in Heliopolis, 10 Obour Buildings Salah Salem, Cairo, Egypt and registered with the Cairo Chamber of Commerce under number 401630. It is active in the development and management of hotel establishments in Egypt and Morocco.<\/p>\n<p>\u201cAlbatros Prestige Groupe SA\u201d is a joint-stock company under Moroccan law, with its head office located at R\u00e9sidence Bougainvillier, apartment 33, 4<sup>th<\/sup> floor, office no. 6 A Droite, Lot Bouizakarne, route de Safi, Marrakech. It was specifically established for the purpose of the envisaged operation.<\/p>\n<p>\u201cLuxor SA\u201d is a joint-stock company under Moroccan law, active in the hotel sector and carrying out hotel projects for the company \u201cSanlam Maroc\u201d.<\/p>\n<p>\u201cSanlam Maroc SA\u201d is a joint-stock company under Moroccan law, governed by Law 17-99 on insurance.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Done in Rabat, May 7, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties. This information has been prepared by the notifying party, which is solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The direct acquirer: the company \u201cAlbatros Prestige Groupe SA\u201d; The indirect acquirer: the company \u201cPick Albatros Holding for Financial Investments S.A.E.\u201d; The target assets: The M\u00f6venpick hotel asset, located in Casablanca including the real estate and commercial assets related to it, held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, by its subsidiary \u201cLuxor SA\u201d. The seller: The company \u201cSanlam Maroc SA\u201d. Nature of the operation Acquisition of asset elements. Economic sectors concerned Hotel sector. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. May 7, 2026. NON-CONFIDENTIAL SUMMARY PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets related to the hotel business held, on the one hand, by the company \u201cSanlam Maroc\u201d and on the other hand, by its subsidiary the company \u201cLuxor SA\u201d. \u201cPick Albatros Holding for Financial Investments S.A.E.\u201d is a joint-stock company under Egyptian law, with its head office located in Heliopolis, 10 Obour Buildings Salah Salem, Cairo, Egypt and registered with the Cairo Chamber of Commerce under number 401630. It is active in the development and management of hotel establishments in Egypt and Morocco. \u201cAlbatros Prestige Groupe SA\u201d is a joint-stock company under Moroccan law, with its head office located at R\u00e9sidence Bougainvillier, apartment 33, 4th floor, office no. 6 A Droite, Lot Bouizakarne, route de Safi, Marrakech. It was specifically established for the purpose of the envisaged operation. \u201cLuxor SA\u201d is a joint-stock company under Moroccan law, active in the hotel sector and carrying out hotel projects for the company \u201cSanlam Maroc\u201d. \u201cSanlam Maroc SA\u201d is a joint-stock company under Moroccan law, governed by Law 17-99 on insurance. &nbsp; Done in Rabat, May 7, 2026.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-46883","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, its subsidiary the company \u201cLuxor SA\u201d, related to the hotel business - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, its subsidiary the company \u201cLuxor SA\u201d, related to the hotel business - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties. This information has been prepared by the notifying party, which is solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The direct acquirer: the company \u201cAlbatros Prestige Groupe SA\u201d; The indirect acquirer: the company \u201cPick Albatros Holding for Financial Investments S.A.E.\u201d; The target assets: The M\u00f6venpick hotel asset, located in Casablanca including the real estate and commercial assets related to it, held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, by its subsidiary \u201cLuxor SA\u201d. The seller: The company \u201cSanlam Maroc SA\u201d. Nature of the operation Acquisition of asset elements. Economic sectors concerned Hotel sector. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. May 7, 2026. NON-CONFIDENTIAL SUMMARY PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets related to the hotel business held, on the one hand, by the company \u201cSanlam Maroc\u201d and on the other hand, by its subsidiary the company \u201cLuxor SA\u201d. \u201cPick Albatros Holding for Financial Investments S.A.E.\u201d is a joint-stock company under Egyptian law, with its head office located in Heliopolis, 10 Obour Buildings Salah Salem, Cairo, Egypt and registered with the Cairo Chamber of Commerce under number 401630. It is active in the development and management of hotel establishments in Egypt and Morocco. \u201cAlbatros Prestige Groupe SA\u201d is a joint-stock company under Moroccan law, with its head office located at R\u00e9sidence Bougainvillier, apartment 33, 4th floor, office no. 6 A Droite, Lot Bouizakarne, route de Safi, Marrakech. It was specifically established for the purpose of the envisaged operation. \u201cLuxor SA\u201d is a joint-stock company under Moroccan law, active in the hotel sector and carrying out hotel projects for the company \u201cSanlam Maroc\u201d. \u201cSanlam Maroc SA\u201d is a joint-stock company under Moroccan law, governed by Law 17-99 on insurance. &nbsp; Done in Rabat, May 7, 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil de la concurrence du Maroc\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T14:07:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T14:30:40+00:00\" \/>\n<meta name=\"author\" content=\"Youssef OTMANE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Youssef OTMANE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\\\/\"},\"author\":{\"name\":\"Youssef OTMANE\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/#\\\/schema\\\/person\\\/24b4bd1e24ccf3057c8fcb57662a0b81\"},\"headline\":\"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, its subsidiary the company \u201cLuxor SA\u201d, related to the hotel business\",\"datePublished\":\"2026-05-07T14:07:42+00:00\",\"dateModified\":\"2026-05-21T14:30:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\\\/\"},\"wordCount\":520,\"commentCount\":0,\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\\\/\",\"url\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\\\/\",\"name\":\"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, its subsidiary the company \u201cLuxor SA\u201d, related to the hotel business - 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Conseil de la concurrence du Maroc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/","og_locale":"en_US","og_type":"article","og_title":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, its subsidiary the company \u201cLuxor SA\u201d, related to the hotel business - Conseil de la concurrence du Maroc","og_description":"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties. This information has been prepared by the notifying party, which is solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The direct acquirer: the company \u201cAlbatros Prestige Groupe SA\u201d; The indirect acquirer: the company \u201cPick Albatros Holding for Financial Investments S.A.E.\u201d; The target assets: The M\u00f6venpick hotel asset, located in Casablanca including the real estate and commercial assets related to it, held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, by its subsidiary \u201cLuxor SA\u201d. The seller: The company \u201cSanlam Maroc SA\u201d. Nature of the operation Acquisition of asset elements. Economic sectors concerned Hotel sector. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. May 7, 2026. NON-CONFIDENTIAL SUMMARY PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets related to the hotel business held, on the one hand, by the company \u201cSanlam Maroc\u201d and on the other hand, by its subsidiary the company \u201cLuxor SA\u201d. \u201cPick Albatros Holding for Financial Investments S.A.E.\u201d is a joint-stock company under Egyptian law, with its head office located in Heliopolis, 10 Obour Buildings Salah Salem, Cairo, Egypt and registered with the Cairo Chamber of Commerce under number 401630. It is active in the development and management of hotel establishments in Egypt and Morocco. \u201cAlbatros Prestige Groupe SA\u201d is a joint-stock company under Moroccan law, with its head office located at R\u00e9sidence Bougainvillier, apartment 33, 4th floor, office no. 6 A Droite, Lot Bouizakarne, route de Safi, Marrakech. It was specifically established for the purpose of the envisaged operation. \u201cLuxor SA\u201d is a joint-stock company under Moroccan law, active in the hotel sector and carrying out hotel projects for the company \u201cSanlam Maroc\u201d. \u201cSanlam Maroc SA\u201d is a joint-stock company under Moroccan law, governed by Law 17-99 on insurance. &nbsp; Done in Rabat, May 7, 2026.","og_url":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/","og_site_name":"Conseil de la concurrence du Maroc","article_published_time":"2026-05-07T14:07:42+00:00","article_modified_time":"2026-05-21T14:30:40+00:00","author":"Youssef OTMANE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Youssef OTMANE","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/#article","isPartOf":{"@id":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/"},"author":{"name":"Youssef OTMANE","@id":"https:\/\/conseil-concurrence.ma\/en\/#\/schema\/person\/24b4bd1e24ccf3057c8fcb57662a0b81"},"headline":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, its subsidiary the company \u201cLuxor SA\u201d, related to the hotel business","datePublished":"2026-05-07T14:07:42+00:00","dateModified":"2026-05-21T14:30:40+00:00","mainEntityOfPage":{"@id":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/"},"wordCount":520,"commentCount":0,"articleSection":["Press Releases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/","url":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-by-the-company-pick-albatros-holding-for-financial-investments-s-a-e\/","name":"Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company \u201cPick Albatros Holding For Financial Investments S.A.E.\u201d, through its subsidiary \u201cAlbatros Prestige Groupe SA\u201d, of tangible and intangible assets held, on the one hand, by the company \u201cSanlam Maroc SA\u201d and, on the other hand, its subsidiary the company \u201cLuxor SA\u201d, related to the hotel business - 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