In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties.<\/p>\n
This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.<\/p>\n
The publication of this statement does not confirm the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n
Names of the companies and groups involved:<\/strong><\/p>\n Nature of the operation<\/strong><\/p>\n Economic sectors concerned<\/strong><\/p>\n Deadline for interested third parties to submit their observations<\/strong><\/p>\n NON-CONFIDENTIAL SUMMARY PROVIDED BY THE PARTIES<\/strong><\/p>\n The Competition Council has received notification of an economic concentration project concerning the joint takeover by the company \u201cLa Nouvelle Soci\u00e9t\u00e9 Avant-Sc\u00e8ne SA\u201d of the company \u201cSeven PM SARLAU\u201d, alongside its historic partner Mr. \u201cMoulay Ahmed Alami\u201d, through the acquisition of 45% of its share capital and associated voting rights.<\/p>\n \u201cLa Nouvelle Soci\u00e9t\u00e9 Avant-Sc\u00e8ne SA\u201d is a joint-stock company with a share capital of 10,000,000 dirhams, headquartered at Lot Vita No. 28, Avenue Hassan II, Rabat, registered with the Rabat Trade Register under number 11837. \u201cLa Nouvelle Soci\u00e9t\u00e9 Avant-Sc\u00e8ne\u201d is a communication agency active in event communication, non-musical event production, digital, media relations, cultural and event site operation, as well as communication media production.<\/p>\n Mr. Moulay Ahmed Alami is a Moroccan national. He is the founder and sole partner of the company \u201cSeven PM SARLAU\u201d, of which he holds 100% of the share capital and associated voting rights.<\/p>\n \u201cSeven PM SARLAU\u201d is a single-member limited liability company with a share capital of 100,000 dirhams, headquartered at No. 49 Rue Jean Jaur\u00e8s, 6th floor, Apartment No. 12, Gauthier, Casablanca, registered with the Casablanca Trade Register under number 393485. It is exclusively owned by Mr. Moulay Ahmed Alami as the sole partner. \u201cSeven PM SARLAU\u201d is active in the creation, production, and operation of cultural and music festivals, including Jazzablanca (Casablanca), Tanjazz (Tangier), and Amazingh \/ Taghazout Bay Festival (Agadir).<\/p>\n <\/p>\n Done in Rabat on April 16, 2026<\/p>\n","protected":false},"excerpt":{"rendered":" In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation. The publication of this statement does not confirm the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups involved: The acquirer: \u201cLa Nouvelle Soci\u00e9t\u00e9 Avant-Sc\u00e8ne SA\u201d; The historic partner: Mr. \u201cMoulay Ahmed Alami\u201d; The target: \u201cSeven PM SARLAU\u201d. Nature of the operation Joint takeover. Economic sectors concerned Production and operation of music festivals. Deadline for interested third parties to submit their observations 10 days from the date of publication of this statement, i.e., April 27, 2026. NON-CONFIDENTIAL SUMMARY PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration project concerning the joint takeover by the company \u201cLa Nouvelle Soci\u00e9t\u00e9 Avant-Sc\u00e8ne SA\u201d of the company \u201cSeven PM SARLAU\u201d, alongside its historic partner Mr. \u201cMoulay Ahmed Alami\u201d, through the acquisition of 45% of its share capital and associated voting rights. \u201cLa Nouvelle Soci\u00e9t\u00e9 Avant-Sc\u00e8ne SA\u201d is a joint-stock company with a share capital of 10,000,000 dirhams, headquartered at Lot Vita No. 28, Avenue Hassan II, Rabat, registered with the Rabat Trade Register under number 11837. \u201cLa Nouvelle Soci\u00e9t\u00e9 Avant-Sc\u00e8ne\u201d is a communication agency active in event communication, non-musical event production, digital, media relations, cultural and event site operation, as well as communication media production. Mr. Moulay Ahmed Alami is a Moroccan national. He is the founder and sole partner of the company \u201cSeven PM SARLAU\u201d, of which he holds 100% of the share capital and associated voting rights. \u201cSeven PM SARLAU\u201d is a single-member limited liability company with a share capital of 100,000 dirhams, headquartered at No. 49 Rue Jean Jaur\u00e8s, 6th floor, Apartment No. 12, Gauthier, Casablanca, registered with the Casablanca Trade Register under number 393485. It is exclusively owned by Mr. Moulay Ahmed Alami as the sole partner. \u201cSeven PM SARLAU\u201d is active in the creation, production, and operation of cultural and music festivals, including Jazzablanca (Casablanca), Tanjazz (Tangier), and Amazingh \/ Taghazout Bay Festival (Agadir). Done in Rabat on April 16, 2026<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-46935","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\n\n
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