{"id":47098,"date":"2026-03-05T14:16:02","date_gmt":"2026-03-05T14:16:02","guid":{"rendered":"https:\/\/conseil-concurrence.preprod.io\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-la-prise-du-controle-exclusif-de-la-societe-b5-cosmetics-sarl-par-la-societe-hs-r\/"},"modified":"2026-05-21T15:42:36","modified_gmt":"2026-05-21T15:42:36","slug":"press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-exclusive-takeover-of-the-company-b5-cosmetics-sarl-by-the-company-hs","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-exclusive-takeover-of-the-company-b5-cosmetics-sarl-by-the-company-hs\/","title":{"rendered":"Press Release from the Competition Council regarding the economic concentration project concerning the exclusive takeover of the company \u201cB5 Cosmetics SARL\u201d by the company \u201cH&#038;S Retail Holding SA\u201d"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties.<\/p>\n<p>This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups concerned:<\/strong><\/p>\n<ul>\n<li><strong>The acquirer<\/strong>: The company \u201cH&amp;S Retail Holding SA\u201d;<\/li>\n<li><strong>The target<\/strong>: The company \u201cB5 Cosmetics SARL\u201d.<\/li>\n<\/ul>\n<p><strong>Nature of the operation<\/strong><\/p>\n<ul>\n<li>Exclusive takeover.<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned<\/strong><\/p>\n<ul>\n<li>Distribution of cosmetic products.<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their observations<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this press release, i.e. March 16, 2026.<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council received notification of an economic concentration project concerning the exclusive takeover by the company \u201cH&amp;S Retail Holding SA\u201d of the company \u201cB5 Cosmetic SARLs\u201d, through the acquisition of 100% of its share capital and related voting rights.<\/p>\n<p>\u201cH&amp;S Retail Holding SA\u201d is a Moroccan joint stock company with its registered office located in the Ouled Saleh Industrial Zone, Bouskoura, Casablanca, registered with the Casablanca Trade Register under number 601583. \u201cH&amp;S Retail Holding\u201d is a subsidiary of \u201cH&amp;S Invest Holding SA\u201d, which owns subsidiaries active in the distribution of consumer products, pharmacy, industry, logistics, and e-commerce.<\/p>\n<p>\u201cB5 Cosmetics SARL\u201d is a Moroccan limited liability company with its registered office located at industrial premises No. 17, Route 1029, A\u00efn Jamaa, Bouskoura, Casablanca, registered with the Casablanca Trade Register under number 268055, and operating as a distributor of beauty and personal care products for the general public.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Done in Rabat on March 5, 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The acquirer: The company \u201cH&amp;S Retail Holding SA\u201d; The target: The company \u201cB5 Cosmetics SARL\u201d. Nature of the operation Exclusive takeover. Economic sectors concerned Distribution of cosmetic products. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. March 16, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration project concerning the exclusive takeover by the company \u201cH&amp;S Retail Holding SA\u201d of the company \u201cB5 Cosmetic SARLs\u201d, through the acquisition of 100% of its share capital and related voting rights. \u201cH&amp;S Retail Holding SA\u201d is a Moroccan joint stock company with its registered office located in the Ouled Saleh Industrial Zone, Bouskoura, Casablanca, registered with the Casablanca Trade Register under number 601583. \u201cH&amp;S Retail Holding\u201d is a subsidiary of \u201cH&amp;S Invest Holding SA\u201d, which owns subsidiaries active in the distribution of consumer products, pharmacy, industry, logistics, and e-commerce. \u201cB5 Cosmetics SARL\u201d is a Moroccan limited liability company with its registered office located at industrial premises No. 17, Route 1029, A\u00efn Jamaa, Bouskoura, Casablanca, registered with the Casablanca Trade Register under number 268055, and operating as a distributor of beauty and personal care products for the general public. &nbsp; Done in Rabat on March 5, 2026<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-47098","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press Release from the Competition Council regarding the economic concentration project concerning the exclusive takeover of the company \u201cB5 Cosmetics SARL\u201d by the company \u201cH&amp;S Retail Holding SA\u201d - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-exclusive-takeover-of-the-company-b5-cosmetics-sarl-by-the-company-hs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release from the Competition Council regarding the economic concentration project concerning the exclusive takeover of the company \u201cB5 Cosmetics SARL\u201d by the company \u201cH&amp;S Retail Holding SA\u201d - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The acquirer: The company \u201cH&amp;S Retail Holding SA\u201d; The target: The company \u201cB5 Cosmetics SARL\u201d. Nature of the operation Exclusive takeover. Economic sectors concerned Distribution of cosmetic products. Deadline for interested third parties to submit their observations 10 days from the date of publication of this press release, i.e. March 16, 2026. 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