{"id":47654,"date":"2026-06-10T07:58:19","date_gmt":"2026-06-10T07:58:19","guid":{"rendered":"https:\/\/conseil-concurrence.preprod.io\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-portant-sur-la-prise-du-controle-exclusif-indirect-de-la-societe-emerald-holding-inc-par-des-fonds\/"},"modified":"2026-06-29T11:46:57","modified_gmt":"2026-06-29T11:46:57","slug":"press-release-from-the-competition-council-regarding-the-economic-concentration-project-for-the-indirect-exclusive-control-acquisition-of-the-company-emerald-holding-inc-by-funds-ma","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-for-the-indirect-exclusive-control-acquisition-of-the-company-emerald-holding-inc-by-funds-ma\/","title":{"rendered":"Press release from the Competition Council regarding the economic concentration project for the indirect exclusive control acquisition of the company \u201cEmerald Holding, Inc\u201d by funds managed or advised by subsidiaries of the company \u201cApollo Capital Management LP\u201d, through the company \u201cEmma Buyer, LLC\u201d by way of merger"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties.<\/p>\n<p>This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups concerned:<\/strong><\/p>\n<ul>\n<li><strong>The direct acquirer:<\/strong> \u201cEmma Buyer, LLC\u201d.<\/li>\n<li><strong>The indirect acquirer:<\/strong> Funds managed or advised by subsidiaries of \u201cApollo Capital Management LP\u201d;<\/li>\n<li><strong>The target:<\/strong> \u201cEmerald Holding, Inc\u201d.<\/li>\n<\/ul>\n<p><strong>Nature of the operation:<\/strong><\/p>\n<ul>\n<li>Exclusive control acquisition.<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned:<\/strong><\/p>\n<ul>\n<li>Inter-business events organization services (B2B).<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their observations:<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this press release, i.e., June 22, 2026.<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council received notification of an economic concentration project for the indirect exclusive control acquisition of the company \u201cEmerald Holding, Inc\u201d by funds managed or advised by subsidiaries of the company \u201cApollo Global Management, LP\u201d, a wholly-owned indirect subsidiary of \u201cApollo Global Management, Inc\u201d, through the company \u201cEmma Buyer, LLC\u201d by way of merger.<\/p>\n<p>\u201cApollo Capital Management, LP\u201d is a Limited Partnership company under the laws of the State of Delaware, registered with the SEC under number 801-67592, with its headquarters at 9 West 57th Street, New York 10019, United States. \u201cApollo Capital Management, LP\u201d is a global asset manager. The services of this company include investment management and financial planning services to individuals and institutional investors globally, particularly in the education, insurance, financial services, and leisure sectors.<\/p>\n<p>\u201cEmma Buyer, LLC\u201d is a limited liability company under Delaware law, created on May 5, 2026 for the purpose of this operation. This company is headquartered at 9 West 57th Street, 41st floor, New York, New York 10019, United States. \u201cEmma Buyer, LLC\u201d is 100% owned and indirectly controlled by funds managed or advised by subsidiaries of \u201cApollo Capital Management, L.P\u201d.<\/p>\n<p>\u201cEmerald Holding, Inc.\u201d is a company under the laws of the State of Delaware, with its headquarters at 100 Broadway, 14th floor, New York, NY 10005, United States, registered under number 001-38076. This company is active in organizing inter-business events (business-to-business \u2013 B2B), primarily operating in the United States. Its services include in-person event organization, such as trade shows, conferences, B2C presentations, as well as providing media content, sector analysis, digital tools, etc.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Done in Rabat on June 10, 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The direct acquirer: \u201cEmma Buyer, LLC\u201d. The indirect acquirer: Funds managed or advised by subsidiaries of \u201cApollo Capital Management LP\u201d; The target: \u201cEmerald Holding, Inc\u201d. Nature of the operation: Exclusive control acquisition. Economic sectors concerned: Inter-business events organization services (B2B). Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e., June 22, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration project for the indirect exclusive control acquisition of the company \u201cEmerald Holding, Inc\u201d by funds managed or advised by subsidiaries of the company \u201cApollo Global Management, LP\u201d, a wholly-owned indirect subsidiary of \u201cApollo Global Management, Inc\u201d, through the company \u201cEmma Buyer, LLC\u201d by way of merger. \u201cApollo Capital Management, LP\u201d is a Limited Partnership company under the laws of the State of Delaware, registered with the SEC under number 801-67592, with its headquarters at 9 West 57th Street, New York 10019, United States. \u201cApollo Capital Management, LP\u201d is a global asset manager. The services of this company include investment management and financial planning services to individuals and institutional investors globally, particularly in the education, insurance, financial services, and leisure sectors. \u201cEmma Buyer, LLC\u201d is a limited liability company under Delaware law, created on May 5, 2026 for the purpose of this operation. This company is headquartered at 9 West 57th Street, 41st floor, New York, New York 10019, United States. \u201cEmma Buyer, LLC\u201d is 100% owned and indirectly controlled by funds managed or advised by subsidiaries of \u201cApollo Capital Management, L.P\u201d. \u201cEmerald Holding, Inc.\u201d is a company under the laws of the State of Delaware, with its headquarters at 100 Broadway, 14th floor, New York, NY 10005, United States, registered under number 001-38076. This company is active in organizing inter-business events (business-to-business \u2013 B2B), primarily operating in the United States. Its services include in-person event organization, such as trade shows, conferences, B2C presentations, as well as providing media content, sector analysis, digital tools, etc. &nbsp; Done in Rabat on June 10, 2026<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-47654","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release from the Competition Council regarding the economic concentration project for the indirect exclusive control acquisition of the company \u201cEmerald Holding, Inc\u201d by funds managed or advised by subsidiaries of the company \u201cApollo Capital Management LP\u201d, through the company \u201cEmma Buyer, LLC\u201d by way of merger - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-for-the-indirect-exclusive-control-acquisition-of-the-company-emerald-holding-inc-by-funds-ma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release from the Competition Council regarding the economic concentration project for the indirect exclusive control acquisition of the company \u201cEmerald Holding, Inc\u201d by funds managed or advised by subsidiaries of the company \u201cApollo Capital Management LP\u201d, through the company \u201cEmma Buyer, LLC\u201d by way of merger - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The direct acquirer: \u201cEmma Buyer, LLC\u201d. The indirect acquirer: Funds managed or advised by subsidiaries of \u201cApollo Capital Management LP\u201d; The target: \u201cEmerald Holding, Inc\u201d. Nature of the operation: Exclusive control acquisition. Economic sectors concerned: Inter-business events organization services (B2B). Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e., June 22, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration project for the indirect exclusive control acquisition of the company \u201cEmerald Holding, Inc\u201d by funds managed or advised by subsidiaries of the company \u201cApollo Global Management, LP\u201d, a wholly-owned indirect subsidiary of \u201cApollo Global Management, Inc\u201d, through the company \u201cEmma Buyer, LLC\u201d by way of merger. \u201cApollo Capital Management, LP\u201d is a Limited Partnership company under the laws of the State of Delaware, registered with the SEC under number 801-67592, with its headquarters at 9 West 57th Street, New York 10019, United States. \u201cApollo Capital Management, LP\u201d is a global asset manager. The services of this company include investment management and financial planning services to individuals and institutional investors globally, particularly in the education, insurance, financial services, and leisure sectors. \u201cEmma Buyer, LLC\u201d is a limited liability company under Delaware law, created on May 5, 2026 for the purpose of this operation. This company is headquartered at 9 West 57th Street, 41st floor, New York, New York 10019, United States. \u201cEmma Buyer, LLC\u201d is 100% owned and indirectly controlled by funds managed or advised by subsidiaries of \u201cApollo Capital Management, L.P\u201d. \u201cEmerald Holding, Inc.\u201d is a company under the laws of the State of Delaware, with its headquarters at 100 Broadway, 14th floor, New York, NY 10005, United States, registered under number 001-38076. This company is active in organizing inter-business events (business-to-business \u2013 B2B), primarily operating in the United States. 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Conseil de la concurrence du Maroc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-for-the-indirect-exclusive-control-acquisition-of-the-company-emerald-holding-inc-by-funds-ma\/","og_locale":"en_US","og_type":"article","og_title":"Press release from the Competition Council regarding the economic concentration project for the indirect exclusive control acquisition of the company \u201cEmerald Holding, Inc\u201d by funds managed or advised by subsidiaries of the company \u201cApollo Capital Management LP\u201d, through the company \u201cEmma Buyer, LLC\u201d by way of merger - Conseil de la concurrence du Maroc","og_description":"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups concerned: The direct acquirer: \u201cEmma Buyer, LLC\u201d. The indirect acquirer: Funds managed or advised by subsidiaries of \u201cApollo Capital Management LP\u201d; The target: \u201cEmerald Holding, Inc\u201d. Nature of the operation: Exclusive control acquisition. Economic sectors concerned: Inter-business events organization services (B2B). Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e., June 22, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration project for the indirect exclusive control acquisition of the company \u201cEmerald Holding, Inc\u201d by funds managed or advised by subsidiaries of the company \u201cApollo Global Management, LP\u201d, a wholly-owned indirect subsidiary of \u201cApollo Global Management, Inc\u201d, through the company \u201cEmma Buyer, LLC\u201d by way of merger. \u201cApollo Capital Management, LP\u201d is a Limited Partnership company under the laws of the State of Delaware, registered with the SEC under number 801-67592, with its headquarters at 9 West 57th Street, New York 10019, United States. \u201cApollo Capital Management, LP\u201d is a global asset manager. The services of this company include investment management and financial planning services to individuals and institutional investors globally, particularly in the education, insurance, financial services, and leisure sectors. \u201cEmma Buyer, LLC\u201d is a limited liability company under Delaware law, created on May 5, 2026 for the purpose of this operation. This company is headquartered at 9 West 57th Street, 41st floor, New York, New York 10019, United States. \u201cEmma Buyer, LLC\u201d is 100% owned and indirectly controlled by funds managed or advised by subsidiaries of \u201cApollo Capital Management, L.P\u201d. \u201cEmerald Holding, Inc.\u201d is a company under the laws of the State of Delaware, with its headquarters at 100 Broadway, 14th floor, New York, NY 10005, United States, registered under number 001-38076. This company is active in organizing inter-business events (business-to-business \u2013 B2B), primarily operating in the United States. 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