{"id":48014,"date":"2026-07-02T11:53:54","date_gmt":"2026-07-02T11:53:54","guid":{"rendered":"https:\/\/conseil-concurrence.ma\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-la-prise-du-controle-exclusif-de-la-societe-conserveries-marocaines-alaoui-sas-par-le\/"},"modified":"2026-07-02T11:55:52","modified_gmt":"2026-07-02T11:55:52","slug":"statement-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-of-exclusive-control-of-the-company-conserveries-marocaines-alaoui-sas","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/statement-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-of-exclusive-control-of-the-company-conserveries-marocaines-alaoui-sas\/","title":{"rendered":"Statement from the Competition Council regarding the economic concentration project concerning the acquisition of exclusive control of the company \u201cConserveries Marocaines Alaoui SAS\u201d by the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties.<\/p>\n<p>This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation.<\/p>\n<p>The publication of this statement does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups involved:<\/strong><\/p>\n<ul>\n<li><strong>The indirect acquirer:<\/strong> the company \u201cCDG Invest SA\u201d;<\/li>\n<li><strong>The direct acquirer:<\/strong> the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d, managed by the company \u201cCDG Invest Management SA\u201d;<\/li>\n<li><strong>The target:<\/strong> the company \u201cConserveries Marocaines Alaoui SAS\u201d.<\/li>\n<\/ul>\n<p><strong>Nature of the operation:<\/strong><\/p>\n<ul>\n<li>Acquisition of exclusive control<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned:<\/strong><\/p>\n<ul>\n<li>Manufacturing and distribution of sauces and condiments<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their observations:<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this statement, i.e. July 13, 2026<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council received notification of an economic concentration project concerning the acquisition of exclusive control of the company \u201cConserveries Marocaines Alaoui SAS\u201d by the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d.<\/p>\n<p>\u201cThe Generation Entrepreneurs Fund I (FPCC-RFA)\u201d is a collective capital investment fund with simplified operating rules, endowed with legal personality, approved by the Moroccan Capital Market Authority under number AG\/FPCC\/010\/2025 and registered with the Rabat Trade Register under number 195.801, managed by \u201cCDG Invest Management SA\u201d.<\/p>\n<p>\u201cCDG Invest Management SA\u201d is a Moroccan joint stock company with a share capital of 30,763,400 dirhams, registered with the Rabat Trade Register under number 146259, headquartered at Mahaj Ryad Center, Business Building 7, 3rd floor, Hay Riad-Rabat. \u201cCDG Invest Management SA\u201d is a subsidiary of \u201cCDG Invest Gestion SA\u201d, itself a subsidiary of the \u201cCaisse de D\u00e9p\u00f4t et de Gestion\u201d.<\/p>\n<p>\u201cConserveries Marocaines Alaoui SAS\u201d is a simplified joint stock company under Moroccan law, registered with the Casablanca Trade Register under number 528067, with its registered office at 24 Omar Slaoui Street, 3rd floor No.14, Mers Sultan, Casablanca. The company \u201cConserveries Marocaines Alaoui SAS\u201d is active in the agri-food sector, specifically in the market for the manufacturing and distribution of sauces and condiments.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Done in Rabat on July 2, 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this statement does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Names of the companies and groups involved: The indirect acquirer: the company \u201cCDG Invest SA\u201d; The direct acquirer: the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d, managed by the company \u201cCDG Invest Management SA\u201d; The target: the company \u201cConserveries Marocaines Alaoui SAS\u201d. Nature of the operation: Acquisition of exclusive control Economic sectors concerned: Manufacturing and distribution of sauces and condiments Deadline for interested third parties to submit their observations: 10 days from the date of publication of this statement, i.e. July 13, 2026 NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration project concerning the acquisition of exclusive control of the company \u201cConserveries Marocaines Alaoui SAS\u201d by the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d. \u201cThe Generation Entrepreneurs Fund I (FPCC-RFA)\u201d is a collective capital investment fund with simplified operating rules, endowed with legal personality, approved by the Moroccan Capital Market Authority under number AG\/FPCC\/010\/2025 and registered with the Rabat Trade Register under number 195.801, managed by \u201cCDG Invest Management SA\u201d. \u201cCDG Invest Management SA\u201d is a Moroccan joint stock company with a share capital of 30,763,400 dirhams, registered with the Rabat Trade Register under number 146259, headquartered at Mahaj Ryad Center, Business Building 7, 3rd floor, Hay Riad-Rabat. \u201cCDG Invest Management SA\u201d is a subsidiary of \u201cCDG Invest Gestion SA\u201d, itself a subsidiary of the \u201cCaisse de D\u00e9p\u00f4t et de Gestion\u201d. \u201cConserveries Marocaines Alaoui SAS\u201d is a simplified joint stock company under Moroccan law, registered with the Casablanca Trade Register under number 528067, with its registered office at 24 Omar Slaoui Street, 3rd floor No.14, Mers Sultan, Casablanca. The company \u201cConserveries Marocaines Alaoui SAS\u201d is active in the agri-food sector, specifically in the market for the manufacturing and distribution of sauces and condiments. &nbsp; Done in Rabat on July 2, 2026<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-48014","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Statement from the Competition Council regarding the economic concentration project concerning the acquisition of exclusive control of the company \u201cConserveries Marocaines Alaoui SAS\u201d by the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/statement-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-of-exclusive-control-of-the-company-conserveries-marocaines-alaoui-sas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statement from the Competition Council regarding the economic concentration project concerning the acquisition of exclusive control of the company \u201cConserveries Marocaines Alaoui SAS\u201d by the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this statement does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Names of the companies and groups involved: The indirect acquirer: the company \u201cCDG Invest SA\u201d; The direct acquirer: the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d, managed by the company \u201cCDG Invest Management SA\u201d; The target: the company \u201cConserveries Marocaines Alaoui SAS\u201d. Nature of the operation: Acquisition of exclusive control Economic sectors concerned: Manufacturing and distribution of sauces and condiments Deadline for interested third parties to submit their observations: 10 days from the date of publication of this statement, i.e. July 13, 2026 NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration project concerning the acquisition of exclusive control of the company \u201cConserveries Marocaines Alaoui SAS\u201d by the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d. \u201cThe Generation Entrepreneurs Fund I (FPCC-RFA)\u201d is a collective capital investment fund with simplified operating rules, endowed with legal personality, approved by the Moroccan Capital Market Authority under number AG\/FPCC\/010\/2025 and registered with the Rabat Trade Register under number 195.801, managed by \u201cCDG Invest Management SA\u201d. \u201cCDG Invest Management SA\u201d is a Moroccan joint stock company with a share capital of 30,763,400 dirhams, registered with the Rabat Trade Register under number 146259, headquartered at Mahaj Ryad Center, Business Building 7, 3rd floor, Hay Riad-Rabat. \u201cCDG Invest Management SA\u201d is a subsidiary of \u201cCDG Invest Gestion SA\u201d, itself a subsidiary of the \u201cCaisse de D\u00e9p\u00f4t et de Gestion\u201d. \u201cConserveries Marocaines Alaoui SAS\u201d is a simplified joint stock company under Moroccan law, registered with the Casablanca Trade Register under number 528067, with its registered office at 24 Omar Slaoui Street, 3rd floor No.14, Mers Sultan, Casablanca. 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Conseil de la concurrence du Maroc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseil-concurrence.ma\/en\/statement-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-acquisition-of-exclusive-control-of-the-company-conserveries-marocaines-alaoui-sas\/","og_locale":"en_US","og_type":"article","og_title":"Statement from the Competition Council regarding the economic concentration project concerning the acquisition of exclusive control of the company \u201cConserveries Marocaines Alaoui SAS\u201d by the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d - Conseil de la concurrence du Maroc","og_description":"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. 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Nature of the operation: Acquisition of exclusive control Economic sectors concerned: Manufacturing and distribution of sauces and condiments Deadline for interested third parties to submit their observations: 10 days from the date of publication of this statement, i.e. July 13, 2026 NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration project concerning the acquisition of exclusive control of the company \u201cConserveries Marocaines Alaoui SAS\u201d by the \u201cGeneration Entrepreneurs Fund I (FPCC-RFA)\u201d. \u201cThe Generation Entrepreneurs Fund I (FPCC-RFA)\u201d is a collective capital investment fund with simplified operating rules, endowed with legal personality, approved by the Moroccan Capital Market Authority under number AG\/FPCC\/010\/2025 and registered with the Rabat Trade Register under number 195.801, managed by \u201cCDG Invest Management SA\u201d. \u201cCDG Invest Management SA\u201d is a Moroccan joint stock company with a share capital of 30,763,400 dirhams, registered with the Rabat Trade Register under number 146259, headquartered at Mahaj Ryad Center, Business Building 7, 3rd floor, Hay Riad-Rabat. \u201cCDG Invest Management SA\u201d is a subsidiary of \u201cCDG Invest Gestion SA\u201d, itself a subsidiary of the \u201cCaisse de D\u00e9p\u00f4t et de Gestion\u201d. \u201cConserveries Marocaines Alaoui SAS\u201d is a simplified joint stock company under Moroccan law, registered with the Casablanca Trade Register under number 528067, with its registered office at 24 Omar Slaoui Street, 3rd floor No.14, Mers Sultan, Casablanca. 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