{"id":48644,"date":"2026-09-03T11:02:28","date_gmt":"2026-09-03T11:02:28","guid":{"rendered":"https:\/\/conseil-concurrence.ma\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-la-prise-du-controle-conjoint-par-la-societe-toyota-motor-corporation-de-la-societe\/"},"modified":"2026-09-03T11:05:27","modified_gmt":"2026-09-03T11:05:27","slug":"press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-control-acquisition-by-the-company-toyota-motor-corporation-of-the-compan","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-control-acquisition-by-the-company-toyota-motor-corporation-of-the-compan\/","title":{"rendered":"Press release from the Competition Council regarding the economic concentration project concerning the joint control acquisition by the company \u201cToyota Motor Corporation\u201d of the company \u201cCellcentric GmbH &#038; Co. KG\u201d from its historical shareholders"},"content":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties.<\/p>\n<p>This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation.<\/p>\n<p>The publication of this press release does not confirm the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups involved:<\/strong><\/p>\n<ul>\n<li><strong>The acquirer<\/strong>: the company \u201cToyota Motor Corporation\u201d;<\/li>\n<li><strong>The target:<\/strong> the company<strong> \u201c<\/strong>Cellcentric GmbH &#038; Co. KG\u201d<\/li>\n<li><strong>The historical shareholders:<\/strong> the company<strong> \u201cAktiebolaget Volvo<\/strong>\u201d and the company \u201cDaimler Truck AG\u201d<\/li>\n<\/ul>\n<p><strong>Nature<\/strong><strong> of the operation <\/strong><\/p>\n<ul>\n<li>Joint control acquisition<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned:<\/strong><\/p>\n<ul>\n<li>Manufacturing and supply of hydrogen fuel cell systems.<\/li>\n<\/ul>\n<p><strong>Deadline for interested third parties to submit their observations:<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this press release, i.e., September 14, 2026.<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council has received notification of an economic concentration project concerning the acquisition by the company \u201cToyota Motor Corporation\u201d of joint control of the company \u201cCellcentric GmbH &#038; Co. KG\u201d, from its historical shareholders, the company \u201cAktiebolaget Volvo\u201d and the company \u201cDaimler Truck AG\u201d.<\/p>\n<p>\u201cToyota Motor Corporation\u201d is a Japanese joint-stock company listed on the Tokyo Stock Exchange, headquartered at 1 Toyota-cho, Toyota City, Japan. It is a multinational automotive manufacturer, mainly active in the development, production, and sale of passenger cars ranging from city cars to SUVs and pickups, as well as in bus production and sales. Toyota also develops high-quality fuel cell technology, including for passenger cars.<\/p>\n<p>\u201cAktiebolaget Volvo\u201d is a Swedish public limited company headquartered in Gothenburg, Sweden, listed on the Stockholm Stock Exchange. The company operates globally in the production and sale of on-road and off-road trucks, buses, construction equipment, marine engines, industrial engines for off-road applications, energy production, as well as engines for road vehicles.<\/p>\n<p>\u201cDaimler Truck AG\u201d is a German joint-stock company headquartered in Leinfelden-Echterdingen, Germany. The company operates globally in the production and sale of medium-duty trucks (MDT) and heavy-duty trucks (HDT) for long-distance transport, distribution, construction site transport, as well as special vehicles mainly used in municipal applications.<\/p>\n<p>\u201cCellcentric GmbH &#038; Co. KG\u201d is a German joint venture headquartered at Neue Str. 95 (Industriepark Nabern), Germany. The company develops, produces, and markets hydrogen fuel cell systems (FCS) for heavy trucks (\u2265 16 tons) and other comparable applications worldwide, including buses and other heavy vehicles.<\/p>\n<p style=\"text-align: right;\">Done in Rabat on September 3, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not confirm the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups involved: The acquirer: the company \u201cToyota Motor Corporation\u201d; The target: the company \u201cCellcentric GmbH &#038; Co. KG\u201d The historical shareholders: the company \u201cAktiebolaget Volvo\u201d and the company \u201cDaimler Truck AG\u201d Nature of the operation Joint control acquisition Economic sectors concerned: Manufacturing and supply of hydrogen fuel cell systems. Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e., September 14, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration project concerning the acquisition by the company \u201cToyota Motor Corporation\u201d of joint control of the company \u201cCellcentric GmbH &#038; Co. KG\u201d, from its historical shareholders, the company \u201cAktiebolaget Volvo\u201d and the company \u201cDaimler Truck AG\u201d. \u201cToyota Motor Corporation\u201d is a Japanese joint-stock company listed on the Tokyo Stock Exchange, headquartered at 1 Toyota-cho, Toyota City, Japan. It is a multinational automotive manufacturer, mainly active in the development, production, and sale of passenger cars ranging from city cars to SUVs and pickups, as well as in bus production and sales. Toyota also develops high-quality fuel cell technology, including for passenger cars. \u201cAktiebolaget Volvo\u201d is a Swedish public limited company headquartered in Gothenburg, Sweden, listed on the Stockholm Stock Exchange. The company operates globally in the production and sale of on-road and off-road trucks, buses, construction equipment, marine engines, industrial engines for off-road applications, energy production, as well as engines for road vehicles. \u201cDaimler Truck AG\u201d is a German joint-stock company headquartered in Leinfelden-Echterdingen, Germany. The company operates globally in the production and sale of medium-duty trucks (MDT) and heavy-duty trucks (HDT) for long-distance transport, distribution, construction site transport, as well as special vehicles mainly used in municipal applications. \u201cCellcentric GmbH &#038; Co. KG\u201d is a German joint venture headquartered at Neue Str. 95 (Industriepark Nabern), Germany. The company develops, produces, and markets hydrogen fuel cell systems (FCS) for heavy trucks (\u2265 16 tons) and other comparable applications worldwide, including buses and other heavy vehicles. Done in Rabat on September 3, 2026.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-48644","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release from the Competition Council regarding the economic concentration project concerning the joint control acquisition by the company \u201cToyota Motor Corporation\u201d of the company \u201cCellcentric GmbH &amp; Co. KG\u201d from its historical shareholders - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-control-acquisition-by-the-company-toyota-motor-corporation-of-the-compan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release from the Competition Council regarding the economic concentration project concerning the joint control acquisition by the company \u201cToyota Motor Corporation\u201d of the company \u201cCellcentric GmbH &amp; Co. KG\u201d from its historical shareholders - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201coperation summary\u201d below, containing the information provided by the parties. This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council&#8217;s position on the proposed operation. The publication of this press release does not confirm the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups involved: The acquirer: the company \u201cToyota Motor Corporation\u201d; The target: the company \u201cCellcentric GmbH &#038; Co. KG\u201d The historical shareholders: the company \u201cAktiebolaget Volvo\u201d and the company \u201cDaimler Truck AG\u201d Nature of the operation Joint control acquisition Economic sectors concerned: Manufacturing and supply of hydrogen fuel cell systems. Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e., September 14, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council has received notification of an economic concentration project concerning the acquisition by the company \u201cToyota Motor Corporation\u201d of joint control of the company \u201cCellcentric GmbH &#038; Co. KG\u201d, from its historical shareholders, the company \u201cAktiebolaget Volvo\u201d and the company \u201cDaimler Truck AG\u201d. \u201cToyota Motor Corporation\u201d is a Japanese joint-stock company listed on the Tokyo Stock Exchange, headquartered at 1 Toyota-cho, Toyota City, Japan. It is a multinational automotive manufacturer, mainly active in the development, production, and sale of passenger cars ranging from city cars to SUVs and pickups, as well as in bus production and sales. Toyota also develops high-quality fuel cell technology, including for passenger cars. \u201cAktiebolaget Volvo\u201d is a Swedish public limited company headquartered in Gothenburg, Sweden, listed on the Stockholm Stock Exchange. The company operates globally in the production and sale of on-road and off-road trucks, buses, construction equipment, marine engines, industrial engines for off-road applications, energy production, as well as engines for road vehicles. \u201cDaimler Truck AG\u201d is a German joint-stock company headquartered in Leinfelden-Echterdingen, Germany. The company operates globally in the production and sale of medium-duty trucks (MDT) and heavy-duty trucks (HDT) for long-distance transport, distribution, construction site transport, as well as special vehicles mainly used in municipal applications. \u201cCellcentric GmbH &#038; Co. KG\u201d is a German joint venture headquartered at Neue Str. 95 (Industriepark Nabern), Germany. The company develops, produces, and markets hydrogen fuel cell systems (FCS) for heavy trucks (\u2265 16 tons) and other comparable applications worldwide, including buses and other heavy vehicles. Done in Rabat on September 3, 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-control-acquisition-by-the-company-toyota-motor-corporation-of-the-compan\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil de la concurrence du Maroc\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-03T11:02:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T11:05:27+00:00\" \/>\n<meta name=\"author\" content=\"Youssef OTMANE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Youssef OTMANE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-control-acquisition-by-the-company-toyota-motor-corporation-of-the-compan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-control-acquisition-by-the-company-toyota-motor-corporation-of-the-compan\\\/\"},\"author\":{\"name\":\"Youssef OTMANE\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/#\\\/schema\\\/person\\\/03683379dc5edfcb3044e506a05bdf1b\"},\"headline\":\"Press release from the Competition Council regarding the economic concentration project concerning the joint control acquisition by the company \u201cToyota Motor Corporation\u201d of the company \u201cCellcentric GmbH &#038; Co. 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KG\u201d from its historical shareholders - Conseil de la concurrence du Maroc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseil-concurrence.ma\/en\/press-release-from-the-competition-council-regarding-the-economic-concentration-project-concerning-the-joint-control-acquisition-by-the-company-toyota-motor-corporation-of-the-compan\/","og_locale":"en_US","og_type":"article","og_title":"Press release from the Competition Council regarding the economic concentration project concerning the joint control acquisition by the company \u201cToyota Motor Corporation\u201d of the company \u201cCellcentric GmbH & Co. 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