In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties.<\/p>\n
This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.<\/p>\n
The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.<\/p>\n
Names of the companies and groups involved:<\/strong><\/p>\n Nature of the operation:<\/strong><\/p>\n Economic sectors concerned:<\/strong><\/p>\n Deadline for interested third parties to submit their observations:<\/strong><\/p>\n NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES<\/strong><\/p>\n The Competition Council received notification of an economic concentration project concerning the acquisition of exclusive control of the company \u201cJasmin Morocco Hospitality SAS\u201d from H Partners by the company \u201cALH Holding SA\u201d through the acquisition of 100% of its share capital and voting rights.<\/p>\n \u201cALH Holding SA\u201d is a Moroccan joint-stock company, headquartered at 35 Boulevard Sidi Abderrahmane, CIL District, Casablanca, registered with the Casablanca Trade Register under number 54975. It is the parent company of a Moroccan multi-sector group, active in various sectors such as agriculture, real estate, hospitality, and education. The group operates in Morocco and abroad (Ivory Coast and Senegal).<\/p>\n \u201cJasmin Morocco Hospitality SAS\u201d is a Moroccan simplified joint-stock company, headquartered at 39 Rue Normandie, Casablanca, registered with the Casablanca Trade Register under number 180837. It specializes in the realization, development, acquisition, and management of assets in the hotel industry in Morocco. Jasmin Morocco Hospitality SAS owns the Be Live Experience hotel located in Marrakech, a 4-star hotel with 167 rooms.<\/p>\n <\/p>\n Done in Rabat on September 10, 2026<\/p>\n","protected":false},"excerpt":{"rendered":" In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the \u201csummary of the operation\u201d below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation. The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented. Names of the companies and groups involved: The acquirer: the company \u201cALH Holding SA\u201d; The target: the company \u201cJasmin Morocco Hospitality SAS\u201d. Nature of the operation: Acquisition of exclusive control. Economic sectors concerned: Hospitality and tourism sector. Deadline for interested third parties to submit their observations: 10 days from the date of publication of this press release, i.e. September 21, 2026. NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES The Competition Council received notification of an economic concentration project concerning the acquisition of exclusive control of the company \u201cJasmin Morocco Hospitality SAS\u201d from H Partners by the company \u201cALH Holding SA\u201d through the acquisition of 100% of its share capital and voting rights. \u201cALH Holding SA\u201d is a Moroccan joint-stock company, headquartered at 35 Boulevard Sidi Abderrahmane, CIL District, Casablanca, registered with the Casablanca Trade Register under number 54975. It is the parent company of a Moroccan multi-sector group, active in various sectors such as agriculture, real estate, hospitality, and education. The group operates in Morocco and abroad (Ivory Coast and Senegal). \u201cJasmin Morocco Hospitality SAS\u201d is a Moroccan simplified joint-stock company, headquartered at 39 Rue Normandie, Casablanca, registered with the Casablanca Trade Register under number 180837. It specializes in the realization, development, acquisition, and management of assets in the hotel industry in Morocco. Jasmin Morocco Hospitality SAS owns the Be Live Experience hotel located in Marrakech, a 4-star hotel with 167 rooms. Done in Rabat on September 10, 2026<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-48822","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\n\n
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