{"id":49597,"date":"2026-11-05T14:53:20","date_gmt":"2026-11-05T14:53:20","guid":{"rendered":"https:\/\/conseil-concurrence.ma\/communique-du-conseil-de-la-concurrence-relatif-au-projet-de-concentration-economique-concernant-la-prise-de-controle-exclusif-par-la-societe-poulina-group-holding-sa-de-la-societe\/"},"modified":"2026-11-05T14:55:08","modified_gmt":"2026-11-05T14:55:08","slug":"press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land","status":"publish","type":"post","link":"https:\/\/conseil-concurrence.ma\/en\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\/","title":{"rendered":"Press release of the Competition Council concerning the proposed economic concentration involving the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries"},"content":{"rendered":"<p>Pursuant to Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its application, as amended and supplemented, the Competition Council makes available to the public the \u00ab summary of the transaction \u00bb below, containing the information provided by the parties.<\/p>\n<p>This information was prepared by the notifying parties, who are solely responsible for it. Any inaccurate or distorted information contained therein does not in any way prejudge the position of the Competition Council on the proposed transaction.<\/p>\n<p>The publication of this press release does not attest to the completeness of the file as provided for in Article 9 of Decree No. 2-14-652 issued for the application of Law No. 104-12 on freedom of prices and competition, as amended and supplemented.<\/p>\n<p><strong>Names of the companies and groups concerned:<\/strong><\/p>\n<ul>\n<li><strong>The acquirer<\/strong>: the company \u00ab\u00a0Poulina Group Holding SA\u00a0\u00bb;<\/li>\n<li><strong>The target<\/strong>: the company \u00ab\u00a0Land\u2019Or Holding SA\u00a0\u00bb and all of its subsidiaries.<\/li>\n<\/ul>\n<p><strong>Nature<\/strong><strong>\u00a0of the transaction: <\/strong><\/p>\n<ul>\n<li>Acquisition of exclusive control<\/li>\n<\/ul>\n<p><strong>Economic sectors concerned:<\/strong><\/p>\n<ul>\n<li>Market for the production and distribution of food products.<\/li>\n<\/ul>\n<p><strong>Period within which interested third parties are invited to submit their observations:<\/strong><\/p>\n<ul>\n<li>10 days from the date of publication of this press release, namely 19 novembre 2026.<\/li>\n<\/ul>\n<p><strong>NON-CONFIDENTIAL SUMMARY OF THE TRANSACTION PROVIDED BY THE PARTIES<\/strong><\/p>\n<p>The Competition Council has received notification of a proposed economic concentration consisting of the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries.<\/p>\n<p>\u00ab Poulina Group Holding SA \u00bb is a public limited company governed by Tunisian law, listed on the Tunis Stock Exchange, whose \u200eregistered office is located at GP1 km12 Ezzahra, Ben Arous &#8211; Tunisie, registered with the National Register \u200eof Enterprises under number 1058891R.\u200e It is a diversified Tunisian group, carrying out its activities through several industrial and service divisions, \u200ein particular food products, construction materials, packaging, capital goods, \u200ereal estate and commerce.<\/p>\n<p>\u00ab\u00a0Land\u2019Or Holding SA \u00bb is a public limited company governed by \u200eTunisian law, with capital of 30.145.275 Tunisian dinars, whose registered office is located at Bir Jedid, 2054 \u200eKhelidia, Ben Arous, registered with the National Register of Enterprises under the unique identifier \u200eNo. 1549987F.\u200e It is the holding company of the \u00ab\u00a0Land\u2019Or\u00a0\u00bb group, active in the manufacturing, processing and marketing of meat products and their offal, seafood and \u200eother food products\u200e. In Morocco, the group holds two subsidiaries, \u00ab\u00a0Land\u2019Or Maroc\u00a0\u00bb and \u00ab Land\u2019Or Industries Maroc \u00bb, active in the manufacturing, processing, packaging, marketing and distribution of processed cheeses.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Done in Rabat, on 05 novembre 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pursuant to Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its application, as amended and supplemented, the Competition Council makes available to the public the \u00ab summary of the transaction \u00bb below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible for it. Any inaccurate or distorted information contained therein does not in any way prejudge the position of the Competition Council on the proposed transaction. The publication of this press release does not attest to the completeness of the file as provided for in Article 9 of Decree No. 2-14-652 issued for the application of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Names of the companies and groups concerned: The acquirer: the company \u00ab\u00a0Poulina Group Holding SA\u00a0\u00bb; The target: the company \u00ab\u00a0Land\u2019Or Holding SA\u00a0\u00bb and all of its subsidiaries. Nature\u00a0of the transaction: Acquisition of exclusive control Economic sectors concerned: Market for the production and distribution of food products. Period within which interested third parties are invited to submit their observations: 10 days from the date of publication of this press release, namely 19 novembre 2026. NON-CONFIDENTIAL SUMMARY OF THE TRANSACTION PROVIDED BY THE PARTIES The Competition Council has received notification of a proposed economic concentration consisting of the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries. \u00ab Poulina Group Holding SA \u00bb is a public limited company governed by Tunisian law, listed on the Tunis Stock Exchange, whose \u200eregistered office is located at GP1 km12 Ezzahra, Ben Arous &#8211; Tunisie, registered with the National Register \u200eof Enterprises under number 1058891R.\u200e It is a diversified Tunisian group, carrying out its activities through several industrial and service divisions, \u200ein particular food products, construction materials, packaging, capital goods, \u200ereal estate and commerce. \u00ab\u00a0Land\u2019Or Holding SA \u00bb is a public limited company governed by \u200eTunisian law, with capital of 30.145.275 Tunisian dinars, whose registered office is located at Bir Jedid, 2054 \u200eKhelidia, Ben Arous, registered with the National Register of Enterprises under the unique identifier \u200eNo. 1549987F.\u200e It is the holding company of the \u00ab\u00a0Land\u2019Or\u00a0\u00bb group, active in the manufacturing, processing and marketing of meat products and their offal, seafood and \u200eother food products\u200e. In Morocco, the group holds two subsidiaries, \u00ab\u00a0Land\u2019Or Maroc\u00a0\u00bb and \u00ab Land\u2019Or Industries Maroc \u00bb, active in the manufacturing, processing, packaging, marketing and distribution of processed cheeses. &nbsp; Done in Rabat, on 05 novembre 2026.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-49597","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release of the Competition Council concerning the proposed economic concentration involving the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries - Conseil de la concurrence du Maroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-concurrence.ma\/en\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release of the Competition Council concerning the proposed economic concentration involving the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries - Conseil de la concurrence du Maroc\" \/>\n<meta property=\"og:description\" content=\"Pursuant to Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its application, as amended and supplemented, the Competition Council makes available to the public the \u00ab summary of the transaction \u00bb below, containing the information provided by the parties. This information was prepared by the notifying parties, who are solely responsible for it. Any inaccurate or distorted information contained therein does not in any way prejudge the position of the Competition Council on the proposed transaction. The publication of this press release does not attest to the completeness of the file as provided for in Article 9 of Decree No. 2-14-652 issued for the application of Law No. 104-12 on freedom of prices and competition, as amended and supplemented. Names of the companies and groups concerned: The acquirer: the company \u00ab\u00a0Poulina Group Holding SA\u00a0\u00bb; The target: the company \u00ab\u00a0Land\u2019Or Holding SA\u00a0\u00bb and all of its subsidiaries. Nature\u00a0of the transaction: Acquisition of exclusive control Economic sectors concerned: Market for the production and distribution of food products. Period within which interested third parties are invited to submit their observations: 10 days from the date of publication of this press release, namely 19 novembre 2026. NON-CONFIDENTIAL SUMMARY OF THE TRANSACTION PROVIDED BY THE PARTIES The Competition Council has received notification of a proposed economic concentration consisting of the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries. \u00ab Poulina Group Holding SA \u00bb is a public limited company governed by Tunisian law, listed on the Tunis Stock Exchange, whose \u200eregistered office is located at GP1 km12 Ezzahra, Ben Arous &#8211; Tunisie, registered with the National Register \u200eof Enterprises under number 1058891R.\u200e It is a diversified Tunisian group, carrying out its activities through several industrial and service divisions, \u200ein particular food products, construction materials, packaging, capital goods, \u200ereal estate and commerce. \u00ab\u00a0Land\u2019Or Holding SA \u00bb is a public limited company governed by \u200eTunisian law, with capital of 30.145.275 Tunisian dinars, whose registered office is located at Bir Jedid, 2054 \u200eKhelidia, Ben Arous, registered with the National Register of Enterprises under the unique identifier \u200eNo. 1549987F.\u200e It is the holding company of the \u00ab\u00a0Land\u2019Or\u00a0\u00bb group, active in the manufacturing, processing and marketing of meat products and their offal, seafood and \u200eother food products\u200e. In Morocco, the group holds two subsidiaries, \u00ab\u00a0Land\u2019Or Maroc\u00a0\u00bb and \u00ab Land\u2019Or Industries Maroc \u00bb, active in the manufacturing, processing, packaging, marketing and distribution of processed cheeses. &nbsp; Done in Rabat, on 05 novembre 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conseil-concurrence.ma\/en\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil de la concurrence du Maroc\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T14:53:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T14:55:08+00:00\" \/>\n<meta name=\"author\" content=\"Youssef OTMANE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Youssef OTMANE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\\\/\"},\"author\":{\"name\":\"Youssef OTMANE\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/#\\\/schema\\\/person\\\/03683379dc5edfcb3044e506a05bdf1b\"},\"headline\":\"Press release of the Competition Council concerning the proposed economic concentration involving the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries\",\"datePublished\":\"2026-11-05T14:53:20+00:00\",\"dateModified\":\"2026-11-05T14:55:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\\\/\"},\"wordCount\":449,\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\\\/\",\"url\":\"https:\\\/\\\/conseil-concurrence.ma\\\/en\\\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\\\/\",\"name\":\"Press release of the Competition Council concerning the proposed economic concentration involving the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries - 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Conseil de la concurrence du Maroc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conseil-concurrence.ma\/en\/press-release-of-the-competition-council-concerning-the-proposed-economic-concentration-involving-the-acquisition-of-exclusive-control-by-poulina-group-holding-sa-of-land\/","og_locale":"en_US","og_type":"article","og_title":"Press release of the Competition Council concerning the proposed economic concentration involving the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries - Conseil de la concurrence du Maroc","og_description":"Pursuant to Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its application, as amended and supplemented, the Competition Council makes available to the public the \u00ab summary of the transaction \u00bb below, containing the information provided by the parties. 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Period within which interested third parties are invited to submit their observations: 10 days from the date of publication of this press release, namely 19 novembre 2026. NON-CONFIDENTIAL SUMMARY OF THE TRANSACTION PROVIDED BY THE PARTIES The Competition Council has received notification of a proposed economic concentration consisting of the acquisition of exclusive control by \u00ab Poulina Group Holding SA \u00bb of \u00ab Land\u2019Or Holding SA \u00bb and all of its subsidiaries. \u00ab Poulina Group Holding SA \u00bb is a public limited company governed by Tunisian law, listed on the Tunis Stock Exchange, whose \u200eregistered office is located at GP1 km12 Ezzahra, Ben Arous &#8211; Tunisie, registered with the National Register \u200eof Enterprises under number 1058891R.\u200e It is a diversified Tunisian group, carrying out its activities through several industrial and service divisions, \u200ein particular food products, construction materials, packaging, capital goods, \u200ereal estate and commerce. \u00ab\u00a0Land\u2019Or Holding SA \u00bb is a public limited company governed by \u200eTunisian law, with capital of 30.145.275 Tunisian dinars, whose registered office is located at Bir Jedid, 2054 \u200eKhelidia, Ben Arous, registered with the National Register of Enterprises under the unique identifier \u200eNo. 1549987F.\u200e It is the holding company of the \u00ab\u00a0Land\u2019Or\u00a0\u00bb group, active in the manufacturing, processing and marketing of meat products and their offal, seafood and \u200eother food products\u200e. 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