Press release from the Competition Council regarding the economic concentration project concerning the acquisition by “Yves Saint Laurent SAS”, through its subsidiary “Saint Laurent Morocco SAS”, of the exclusive control of the Saint Laurent store located at La Mamounia Marrakech hotel

In accordance with Article 13 of Law 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation as amended and supplemented, the Competition Council makes available to the public the “summary of the operation” below, containing the information provided by the parties.

This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.

The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.

Names of companies and individuals involved:

• The acquirer: “Yves Saint Laurent SAS”;
• The target: Activity of the “Saint Laurent” store located at La Mamounia Hotel in Marrakech.

Nature of the operation:

• Acquisition of exclusive control.

Economic sector concerned:

• Distribution of luxury brand products

Deadline for interested third parties to submit their observations:

• 10 days from the date of publication of this press release, i.e. February 12, 2024.

NON-CONFIDENTIAL SUMMARY OF THE OPERATION COMMUNICATED BY THE PARTIES

The Competition Council received a notification of an economic concentration operation, whereby “Yves Saint Laurent SAS”, through its Moroccan subsidiary, “Saint Laurent Morocco SAS”, will take over the activity of the Saint Laurent store located at La Mamounia Marrakech from the historical distributor, “KBM Invest” (activity transfer).

Yves Saint Laurent SAS is a company specializing in the design, production, realization, purchase, sale, and distribution, in all their forms, of articles, products, and accessories in the luxury fields of “Yves Saint Laurent” and “Saint Laurent” brand products and their derivatives.

KBM Invest has been the historical distributor of “Yves Saint Laurent” and “Saint Laurent” brand products and their derivatives, prior to the envisaged activity transfer.

Done in Rabat on February 01, 2024