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In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the below ‘operation summary’ containing the information provided by the parties.
This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.
The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.
Names of the companies and groups concerned:
- The acquirer: ‘Keurig Dr Pepper Inc’;
- The target: ‘JDE Peet’s N.V’.
Nature of the operation:
- Exclusive takeover
Economic sectors concerned:
- Market for the manufacture and sale of coffee products
Deadline for interested third parties to submit their observations:
- 10 days from the date of publication of this press release, i.e. November 13, 2025.
NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES
The Competition Council has received notification of an economic concentration project consisting of the exclusive takeover by the company ‘Keurig Dr Pepper Inc.’ of the company ‘JDE Peet’s N.V’ through the acquisition of 100% of the share capital and voting rights.
‘Keurig Dr Pepper Inc.’ is a North American publicly traded company specializing in beverages, including soft drinks, coffee, tea, water, juices, mixers, and coffee preparation systems.
‘JDE Peet’s N.V.’ is a Dutch limited liability company listed on Euronext in Amsterdam. It engages in the manufacture, marketing, distribution, and sale of a wide range of coffee and tea products globally.
Done in Rabat on November 13, 2025
