Press release from the Competition Council regarding the economic concentration project concerning the exclusive takeover by the company ‘ALH Holding SA’ of the company ‘Sky Morocco Hospitality SAS’ through the acquisition of 100% of its capital and related voting rights

In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the below ‘operation summary’, containing information provided by the parties.

This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.

The publication of this press release does not confirm the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented.

Names of the companies and groups involved:

• The acquirer: ‘ALH Holding SA’;
• The target: ‘Sky Morocco Hospitality SAS’.

Nature of the operation

• Exclusive takeover.

Economic sectors concerned

• Hotel accommodation sector.

Deadline for interested third parties to submit their observations

• 10 days from the date of publication of this press release, i.e., June 23, 2025.

NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES

The Competition Council has received notification of an economic concentration operation concerning the exclusive takeover by the company ‘ALH Holding SA’ of the company ‘Sky Morocco Hospitality SAS’ through the acquisition of 100% of its capital and related voting rights.

‘ALH Holding SA’ is a Moroccan joint-stock company, with its registered office at 35 Boulevard Sidi Abderrahmane, CIL district, Casablanca, registered with the Casablanca Trade Register under number 54975. ‘ALH Holding SA’ is a multi-sector group, active in various sectors such as agriculture, real estate, hospitality, and education.

‘Sky Morocco Hospitality SAS’ is a Moroccan simplified joint-stock company, with its registered office at 39 Rue Normandie, 5^th floor, Casablanca, registered with the Casablanca Trade Register under number 181307. ‘Sky Morocco Hospitality SAS’ specializes in the development, acquisition, and management of assets in the hotel industry in Morocco. It owns the Be Live Collection Marrakech Adults Only hotel, a 5-star hotel with 212 rooms.

 

Done in Rabat on June 12, 2025