Press Release from the Competition Council regarding the economic concentration project concerning the exclusive takeover of the company “B5 Cosmetics SARL” by the company “H&S Retail Holding SA”

In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the “summary of the operation” below, containing the information provided by the parties.

This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.

The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.

Names of the companies and groups concerned:

• The acquirer: The company “H&S Retail Holding SA”;
• The target: The company “B5 Cosmetics SARL”.

Nature of the operation

• Exclusive takeover.

Economic sectors concerned

• Distribution of cosmetic products.

Deadline for interested third parties to submit their observations

• 10 days from the date of publication of this press release, i.e. March 16, 2026.

NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES

The Competition Council received notification of an economic concentration project concerning the exclusive takeover by the company “H&S Retail Holding SA” of the company “B5 Cosmetic SARLs”, through the acquisition of 100% of its share capital and related voting rights.

“H&S Retail Holding SA” is a Moroccan joint stock company with its registered office located in the Ouled Saleh Industrial Zone, Bouskoura, Casablanca, registered with the Casablanca Trade Register under number 601583. “H&S Retail Holding” is a subsidiary of “H&S Invest Holding SA”, which owns subsidiaries active in the distribution of consumer products, pharmacy, industry, logistics, and e-commerce.

“B5 Cosmetics SARL” is a Moroccan limited liability company with its registered office located at industrial premises No. 17, Route 1029, Aïn Jamaa, Bouskoura, Casablanca, registered with the Casablanca Trade Register under number 268055, and operating as a distributor of beauty and personal care products for the general public.

 

Done in Rabat on March 5, 2026