Press Release from the Competition Council regarding the economic concentration project concerning the indirect exclusive control acquisition by the company “Emerald X, LLC” of the company “This Is Beyond Limited” and its subsidiaries through the acquisition of all of its share capital and related voting rights

In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the “operation summary” below, containing the information provided by the parties.

This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.

The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition, as amended and supplemented.

Names of the companies and individuals involved:

• The acquirer: “Emerald X, LLC”;
• The target: “This Is Beyond Limited”.

Nature of the operation

• Exclusive control acquisition.

Economic sector concerned:

• Business events organization sector, exhibitions, and conferences between companies (B2B).

Deadline for interested third parties to submit their observations:

• 10 days from the date of publication of this press release, i.e., April 16, 2025.

NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES

The Competition Council received notification of an economic concentration operation concerning the exclusive control acquisition by the company “Emerald X, LLC” through its subsidiary “ADVERTISING WEEK EUROPE, LTD” of the company
“This Is Beyond Limited” and its subsidiaries by acquiring all of its share capital and related voting rights.

“Advertising Week Europe, LTD” is a limited liability company registered in the United Kingdom, a controlled subsidiary of “Emerald X, LLC”, a company specialized in organizing intercompany events (B2B), mainly operating in the United States with business areas covering design and construction, food, home, gifts and general merchandise, technology, advertising and marketing, industry, luxury products, and sports and outdoor activities.

“This Is Beyond Limited” is a limited liability company based in the United Kingdom. It specializes in organizing B2B events for professionals in the travel industry, offering events in the United States, Indonesia, Italy, South Africa, and Morocco, as well as related information services.

 

Done in Rabat, April 3, 2025