Press release from the Competition Council regarding the economic concentration project concerning the acquisition by the company ‘Study Placement and Insurance Management SA’ of joint control of the company ‘Alpha Insurance Intermediary SA’, alongside the company ‘Akwa Group SA’

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In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the ‘summary of the operation’ below, containing the information provided by the parties.

This information has been prepared by the notifying parties, who are solely responsible. Inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.

The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.

Names of the companies and groups concerned:

  • The acquirer: The company ‘Study Placement and Insurance Management SA’;
  • The historical shareholder: The company ‘Akwa Group SA’;
  • The target: The company ‘Alpha Insurance Intermediary SA’.

Nature of the operation

  • Takeover

Economic sectors concerned

  • Insurance and reinsurance sector.

Deadline for interested third parties to submit their observations

  • 10 days from the date of publication of this press release, i.e. June 16, 2025.

NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES

The Competition Council has received notification of an economic concentration operation concerning the acquisition by the company ‘Study Placement and Insurance Management SA’ of joint control of the company ‘Alpha Insurance Intermediary SA’, through the acquisition of 50% of the share capital and voting rights, alongside the company ‘Akwa Group SA’.

‘Study Placement and Insurance Management SA’ is a Moroccan public limited company, active in all operations related to insurance or reinsurance.

‘Akwa Group SA’ is a Moroccan public limited company, active in securities management.

‘Alpha Insurance Intermediary SA’ is a Moroccan public limited company, active in insurance brokerage and reinsurance operations in all branches and forms.

 

Done in Rabat, June 5, 2025