Press release from the Competition Council regarding the economic concentration project for the indirect exclusive control acquisition of the company “Emerald Holding, Inc” by funds managed or advised by subsidiaries of the company “Apollo Capital Management LP”, through the company “Emma Buyer, LLC” by way of merger

In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 issued for its implementation, as amended and supplemented, the Competition Council makes available to the public the “operation summary” below, containing the information provided by the parties.

This information was prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.

The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 issued for the implementation of Law No. 104-12 on freedom of prices and competition as amended and supplemented.

Names of the companies and groups concerned:

• The direct acquirer: “Emma Buyer, LLC”.
• The indirect acquirer: Funds managed or advised by subsidiaries of “Apollo Capital Management LP”;
• The target: “Emerald Holding, Inc”.

Nature of the operation:

• Exclusive control acquisition.

Economic sectors concerned:

• Inter-business events organization services (B2B).

Deadline for interested third parties to submit their observations:

• 10 days from the date of publication of this press release, i.e., June 22, 2026.

NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES

The Competition Council received notification of an economic concentration project for the indirect exclusive control acquisition of the company “Emerald Holding, Inc” by funds managed or advised by subsidiaries of the company “Apollo Global Management, LP”, a wholly-owned indirect subsidiary of “Apollo Global Management, Inc”, through the company “Emma Buyer, LLC” by way of merger.

“Apollo Capital Management, LP” is a Limited Partnership company under the laws of the State of Delaware, registered with the SEC under number 801-67592, with its headquarters at 9 West 57th Street, New York 10019, United States. “Apollo Capital Management, LP” is a global asset manager. The services of this company include investment management and financial planning services to individuals and institutional investors globally, particularly in the education, insurance, financial services, and leisure sectors.

“Emma Buyer, LLC” is a limited liability company under Delaware law, created on May 5, 2026 for the purpose of this operation. This company is headquartered at 9 West 57th Street, 41st floor, New York, New York 10019, United States. “Emma Buyer, LLC” is 100% owned and indirectly controlled by funds managed or advised by subsidiaries of “Apollo Capital Management, L.P”.

“Emerald Holding, Inc.” is a company under the laws of the State of Delaware, with its headquarters at 100 Broadway, 14th floor, New York, NY 10005, United States, registered under number 001-38076. This company is active in organizing inter-business events (business-to-business – B2B), primarily operating in the United States. Its services include in-person event organization, such as trade shows, conferences, B2C presentations, as well as providing media content, sector analysis, digital tools, etc.

 

Done in Rabat on June 10, 2026