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In accordance with Article 13 of Law No. 104-12 on freedom of prices and competition and Article 10 of Decree No. 2-14-652 adopted for its implementation, as amended and supplemented, the Competition Council makes available to the public the “operation summary” below, containing the information provided by the parties.
This information has been prepared by the notifying parties, who are solely responsible. Any inaccurate or distorted information contained therein does not in any way prejudge the Competition Council’s position on the proposed operation.
The publication of this press release does not attest to the completeness of the file provided for in Article 9 of Decree No. 2-14-652 adopted for the implementation of Law 104-12 on freedom of prices and competition, as amended and supplemented.
Names of the companies and groups involved:
– The acquirer: Company “CDG Invest SA”;
– The target: Company “AEOM SARL”;
Nature of the operation
– Joint takeover.
Economic sectors concerned
- Lingerie sales sector.
Deadline for interested third parties to submit their observations
- 10 days from the date of publication of this press release, i.e., April 1st, 2024.
NON-CONFIDENTIAL SUMMARY OF THE OPERATION PROVIDED BY THE PARTIES
The Competition Council has received notification of an economic concentration operation concerning the joint takeover of the company “AEOM SARL” by the company “CDG Invest SA”, through the acquisition of 10.07% of the share capital and associated voting rights and the granting of a convertible shareholder loan to the target company.
“CDG Invest”, the investment branch of the Caisse de Dépôt et de Gestion, is carrying out the operation within the framework of the “212 Founders” program, a support program designed for entrepreneurs with innovative business creation projects and international ambitions.
“AEOM” is a start-up mainly selling lingerie online.
Done in Rabat on March 21, 2024.
